San Diego-Based Firm Elevates Longtime Marketing Executive

San Diego-based Sunrise Management – which has specialized in the management of multifamily properties since 1978 – has promoted Melissa Deen to the newly created position of chief strategy officer. 

Deen, who has led the company’s marketing department for nine years – most recently as vice president of marketing – will have leadership responsibility across the enterprise for ensuring the development and execution of strategic initiatives that serve the changing needs of residents and clients.

In her new role she will support corporate innovation and identification and implementation of industry best practices for Sunrise, which has 380 employees and operates a portfolio of 14,000 multifamily units throughout the Southwest. Deen will continue to play an integral role in designing the business plans for new construction projects and assets undergoing repositioning. 

According to Joe Greenblatt, president and CEO of Sunrise Management, Deen has thrived at Sunrise by understanding how to maximize property performance through effective marketing and customer experience as the industry has evolved. 

“As we continue our expansion throughout the Southwest, Melissa will continue to play a pivotal role,” said Greenblatt. “We are thrilled to give her even more opportunity to use her considerable skills and further contribute to the ongoing success of our company.”

With a 15-year background in the multifamily and new home industries, Deen was previously the vice president of sales and marketing for San Diego-based Ami Samuel Interiors, where she was responsible for all corporate marketing and business development for a variety of new home communities.

She has been involved with the Building Industry Association of San Diego (BIA) for more than 15 years and is past president of the yGEN Council of the BIA and board member of the inaugural board of directors (the only female president in the Council’s history). She is also past president of the BIA’s Sales & Marketing Council (SMC) and a past board member and member of the inaugural board of directors for the BIA’s Build SD PAC. In addition, she is a board of director for the San Diego County Apartment Association and for nine years has been an active supporter of the Multiple Sclerosis Society and the annual MS Walk. 

A native of Connecticut, she earned her Bachelor of Arts degree in English and communications from Fairfield University in Fairfield, Conn.

Lease-up Nearly Completed at New San Diego North County Community

Pathfinder Partners has completed construction on Creekside Apartments – a new 41-unit multifamily community in Vista, Calif. – retaining San Diego-based Sunrise Management to oversee all marketing/branding, leasing and day-to-day operations.

According to Matt Quinn, vice president of Pathfinder Partners, his firm partnered with Silvergate Development to develop the complex – located just north of San Diego – which has resort style amenities including a high-end club house and lounge and an outdoor area complete with barbecues, fire pit and complimentary Wi-Fi. Pathfinder, which specializes in opportunistic real estate investments, acquired the 1.5-acre parcel in November 2016 and began construction in 2017.

Now leasing, the community features beautifully appointed units – with open concept floor plans – ranging in size from 480 to 1,135 square feet with studio, one- and two-bedroom options. All homes have washer/dryers, wood-style plank flooring, quartz countertops, floor-to-ceiling windows and amply sized kitchens with energy efficient stainless steel appliances. Conveniently located near the 78 Freeway, the community is close to California State University San Marcos, Legoland, The San Diego Zoo Safari Park and much more. The property is located within the Vista Village Shopping Center, next to Frazier Farms Market with direct access to the adjacent creek and walking trails. 

Melissa Deen, vice president of marketing for Sunrise Management, noted Creekside has generated much interest and is now 75 percent leased. She attributes much of the community’s appeal to its ideal location near downtown Vista. “Vista has focused on revitalizing its downtown core, investing in many improvements, which has been a boon for the multifamily industry here,” she said.

Lease-up Nearly Completed at New San Diego North County Community

Pathfinder Partners has completed construction on Creekside Apartments – a new 41-unit multifamily community in Vista, Calif. – retaining San Diego-based Sunrise Management to oversee all marketing/branding, leasing and day-to-day operations.

According to Matt Quinn, vice president of Pathfinder Partners, his firm partnered with Silvergate Development to develop the complex – located just north of San Diego – which has resort style amenities including a high-end club house and lounge and an outdoor area complete with barbecues, fire pit and complimentary Wi-Fi. Pathfinder, which specializes in opportunistic real estate investments, acquired the 1.5-acre parcel in November 2016 and began construction in 2017.

Now leasing, the community features beautifully appointed units – with open concept floor plans – ranging in size from 480 to 1,135 square feet with studio, one- and two-bedroom options. All homes have washer/dryers, wood-style plank flooring, quartz countertops, floor-to-ceiling windows and amply sized kitchens with energy efficient stainless steel appliances. Conveniently located near the 78 Freeway, the community is close to California State University San Marcos, Legoland, The San Diego Zoo Safari Park and much more. The property is located within the Vista Village Shopping Center, next to Frazier Farms Market with direct access to the adjacent creek and walking trails. 

Melissa Deen, vice president of marketing for Sunrise Management, noted Creekside has generated much interest and is now 75 percent leased. She attributes much of the community’s appeal to its ideal location near downtown Vista. “Vista has focused on revitalizing its downtown core, investing in many improvements, which has been a boon for the multifamily industry here,” she said.