The Hoffman Company, a leader in the land brokerage industry based in Irvine, recently closed the sale of a 26-acre parcel of land envisioned for a new build-to-rent townhome community in Southwest Riverside County.

Newmark[1] announces it has completed the sale of

Tierra Santa Apartment Homes, a 274-unit, value-add multifamily community in Phoenix, Arizona for $59.6 million, or $217,518 per unit. Newmark Senior Managing Director Brett Polachek, Executive Managing Director Brad Goff and Managing Director Chris Canter have a long-term relationship with the seller, a joint venture between Western Wealth Capital and Prospect Ridge. The buyer was Tides Equities LLC.


“We are fortunate to have worked with the sellers over the past seven years, having completed five transactions during that time,” said Goff. “This partnership has been an active seller in the market, trading its multifamily portfolio with great success.”


Polachek added, “Tierra Santa is perfectly positioned for the buyer to continue a value-add program, as over 60% of its units remain in classic condition. This property has already proven its ability to continue increasing revenue via additional interior renovations.”


Built in 1985, the two-story, garden-style property, located at 4620 West McDowell Road, measures 166,412 square feet and features a mix of studio, one- and two-bedroom units. Community amenities include two pools, fitness center, covered parking, soccer field, playground and infinity water feature. Tierra Santa is conveniently located in proximity to many of the West Valley’s premiere entertainment and dining experiences, outdoor recreation activities and ever-expanding lifestyle amenities.


According to Newmark Research, 268,331 multifamily units were absorbed nationally during the third quarter of 2021, marking the highest quarterly absorption figure in history. As more workers return to the office and the cost to own single-family homes continues to rise to historic levels, rental housing is anticipated to see strong demand. The increased demand is projected to support strong levels of rent growth through the end 2022. For the 12 months ending in third quarter 2021, Phoenix experienced the highest rent growth of all major U.S. markets, with annual effective rent growth approaching 25%.

LIVEbe, a premier apartment developer and operator, today announced that The Remy, a 278-unit midrise apartment community in the Harkins District of Prince George’s County, was recently honored with a slew of 2021 awards from the Property Management Association.

Newmark[1] announces it has completed the sale of Marina Shores, a 6.17-acre retail shopping center planned for multifamily redevelopment. The property sold for $67.9 million.


 Ashcroft Capital, a fully integrated multifamily investment firm, and National Property REIT Corp. (“NPRC”), a full service REIT that invests in and operates real estate assets, today announced their acquisition of Elliot Norcross (formerly Vida Apartments by ARIUM), a garden-style community located in one of the fastest-growing submarkets in the Atlanta metropolitan area. Elliot Norcross features 687 apartment units and offers quick access to Interstate 85, one of the primary thoroughfares in the city. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed day-to-day management of the community.

NPRC, the majority equity investor in this transaction, focuses on acquiring tenant diversified real estate assets and, as of Sept. 30, 2021, owned 51 multifamily properties with over 20,000 units across the U.S. The off-market acquisition represents Ashcroft Capital’s first transaction with NPRC, and the companies are actively seeking further acquisition opportunities to pursue together. Elliot Norcross also marks Ashcroft Capital’s first acquisition in Norcross and the fourth in the company’s rapidly growing Atlanta-metro portfolio.

“We’re excited to team up on this acquisition with NPRC, which, over the past decade, has acquired 73 communities similar to Elliot Norcross,” said Frank Roessler, founder and CEO of Ashcroft. “Together with NPRC, we look forward to taking over this property because we feel it offers significant upside potential based on remaining capex and strong submarket rent growth. Only 30% of the units have been renovated, which provides the opportunity to add value by upgrading the classic units. Additionally, Norcross is becoming more and more desirable due to its proximity to Atlanta’s employment centers and its highly-rated school districts.” 

Norcross has become a sought-after submarket due to its location directly amidst Atlanta’s I-85 industrial corridor, which is one of the largest industrial districts in the Southeast and represents one of the metro’s primary employment centers. Prominent employers in the Gwinnett County submarket include Comcast, Amazon, Mitsubishi, Hewlett-Packard, and Asbury Automotive.

“Elliot Norcross marks our first joint venture with a major institutional partner and represents a significant expansion of our institutional platform,” said Bill Kay, managing director of capital markets for Ashcroft Capital. “We're eager to partner with NPRC on an asset that we believe has significant operational upside and value-add potential in a vibrant, on-the-rise submarket. Furthermore, our emerging presence in the Atlanta market gives us the manpower and the infrastructure to deliver high levels of resident satisfaction and strong asset performance across the metro area.”

Renovation efforts at Elliot Norcross, which will be executed by Birchstone’s construction team, are expected to include further updating and modernizing the amenity spaces, improving curb appeal, updating landscaping, and implementing signage upgrades. In-home anticipated improvements include the addition of stainless-steel appliances, luxury laminate countertops, tile backsplashes, vinyl plank flooring, new cabinet fronts with modern pulls, and upgraded lighting and plumbing fixtures. New management also plans to add washer-dryer sets to approximately 600 homes. 

Situated across 52 acres, Elliot Norcross was built in two phases beginning in 1972, and offers spacious one-, two- and three-bedroom homes with an average unit size of 1,021 square feet. Eighty-five percent of the homes are of the two- and three-bedroom variety, including 128 townhomes. Existing community amenities include two resident clubhouses, two resort-style swimming pools, picnic and grilling stations, fitness center, two soccer fields, play area, and business center.

“Ashcroft Capital has grown an impressive multifamily portfolio in the Atlanta metro over the past two years by strategically acquiring older vintage workforce housing communities that have significant upside potential via renovation programs and the implementation of operational efficiencies," said Casey Chayet, an investment professional on the NPRC team. "NPRC is pleased to team up with Ashcroft on this acquisition, and we fully expect Ashcroft to reposition Elliot Norcross as a best-in-class community within the fast-growing Norcross submarket.”