Premier multifamily management firm to oversee trendsetting developer’s Spoke-branded projects in Charlotte and Georgia

 

Charlotte, NC (May 11, 2022) - RKW Residential, one of the nation’s fastest-growing multifamily management firms, is expanding into the burgeoning hotel-to-multifamily conversion sector with the assignment of four such projects from developer Blaze Capital Partners. RKW is overseeing new Spoke-branded conversions in its home base of Charlotte and Georgia.

 

Hotel-to-multifamily conversions gained steam during the pandemic as an efficient and cost-effective way to address the housing affordability challenge. Blaze has been at the forefront of the trend. With intense demand for rental product in major metropolitan areas throughout the nation, such conversions are now considered a long-term solution.

 

“We are excited about this new partnership with Blaze, which is transforming former hotel properties into vibrant apartment communities,” RKW CEO Marcie Williams said. “We are bullish on the viability of hotel-to-multifamily conversions. These Spoke-branded projects in Charlotte and Georgia are already generating tremendous pre-leasing interest.”

 

The four projects all involve the conversion of former extended-stay hotels.

 

In Charlotte, RKW is actively leasing the Spoke at McCullough Station and Spoke at Tyvola communities. Spoke at McCullough Station is a 124-unit community with studio apartments and one-bedrooms next to the University of North Carolina-Charlotte.

 

The Spoke at Tyvola is the repositioning of a hotel as a 116-unit community with studio, one and two-bedroom apartments. It is located within the Southwest submarket of Charlotte. Blaze acquired both Charlotte properties in 2021 and is investing several million dollars in capital improvements into the buildings.

 

In Atlanta, Blaze is converting a hotel into the tech-oriented Spoke at Peachtree Corners. Located within Atlanta TechPark, Blaze is making major interior upgrades and incorporating smart-home and tech-based work-from-home space into the 92-unit community.

 

Blaze is also converting a hotel in Savannah’s historic downtown district into the 106-unit Spoke Savannah, a garden-style community in one of Georgia’s fastest-growing markets.

 

Founded just seven years ago, RKW is one of the multifamily industry’s most compelling entrepreneurial success stories in recent memory.

 

The company was recognized by Multi-Housing News as the nation’s third-fastest growing multifamily management company in the publication’s 2021 rankings. It also made MHN’s annual “Top Property Managers” list for the third consecutive year.

 

In March 2022, RKW entered an exciting new chapter following the firm’s strategy acquisition by Alfred, the largest residential technology company in the U.S. The acquisition speeds adoption of Alfred Operating System (AOS), the most advanced residential management platform, to RKW’s 30,000 single-family and multi-family rentals in fast-growing cities including Miami, Charlotte and Atlanta. Alfred already serves over 143,000 units across 44 markets in the U.S. and Canada.

 

 

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About RKW Residential

RKW is an award-winning third-party multifamily property management firm, headquartered in Charlotte with regional offices in Miami, Orlando, Atlanta and Raleigh. With 30,000 single family rentals and multifamily units under management and consulting and a growing footprint spanning seven states, RKW is built on the foundation of its People First Philosophy, which prioritizes client relationships, employee satisfaction, and top-tier customer service for its residents. The firm’s principals have extensive experience in multifamily investments and property management including acquisitions/dispositions, developments, lease-ups, stabilized and value-add assets. RKW was formed out of a partnership between Rivergate Companies, a private real estate investment firm, and KW Property Management, one of the largest condo management companies in Florida representing more than 90,000 condo units. RKW appeared on the Multi-Housing News List of Top 25 Management Firms in the U.S. in 2019, 2020 and 2021 and has also received numerous regional and national awards. To learn more, visit www.rkwresidential.com

Alfred Accelerates Rollout of Alfred Operating System (AOS) To Growing Market Following Acquisition of RKW Residential

 

NEW YORK – April 14, 2022 - Alfred, the largest and most advanced resident technology company, successfully expanded to North Carolina on the heels of its strategic acquisition of property management firm RKW Residential. In a phased rollout approach following the RKW acquisition, Alfred will be integrating its Alfred Operating System (AOS) in more than 2,000 apartment units in Charlotte, including The Beverly and The Griff, among others.

 

The initial rollout of AOS, which is the industry’s most advanced platform, is poised to optimize the living experience for apartment residents in the rapidly growing Charlotte market. These residents – and eventually those throughout RKW’s portfolio of 30,000 single-family and multifamily rentals across the Southeast U.S. – will have a single stop to support all aspects of residential living. That applies to resident management and communication, management of on-site operations and maintenance, payments, and unique community and resident wellness amenities.

 

“Just weeks after finalizing the acquisition of RKW, we’re revolutionizing the rental ecosystem through the infusion of our technology and RKW’s property management expertise,” says Marcela Sapone, Co-Founder and CEO of Alfred. “In a digital world, renters are now expecting a tech-enabled experience that they find everywhere else. Together with RKW, we’re powering the most seamless renting journey, where everything a resident needs is anticipated and available at the touch of a button.”

 

Charlotte is North Carolina’s most populous city and one of the nation’s fastest-growing metropolitan areas for job (300,000 new jobs projected by 2028, according to North Carolina’s Department of Commerce) and population growth (2.63% year-over-year and 19.6% growth over the past decade, according to the U.S. Census Bureau). These trends are creating intense demand for apartments in the city, with many residents opting for the flexibility and convenience of renting over owning.

 

“RKW’s home base of Charlotte is ideal for the North Carolina debut of Alfred’s revolutionary platform,” said RKW CEO Marcie Williams. “Our residents have come to expect a seamless and efficient experience. They will love the convenience and ease of use of the Alfred platform.”

 

Alfred strives to positively impact the communities it operates in by partnering with - and supporting - local, women and minority owned businesses. As Alfred enters the North Carolina market, the company is expanding its current pool of trusted vendors to support the Alfred Marketplace, the suite of products and services available to residents through the resident app.

 

Notably, AOS has a proven track record of increasing operational efficiencies through the most robust technology solutions, while simultaneously streamlining property operations and boosting NOI for owners and operators. The AOS platform enhances the property value through bespoke community experiences and programming, on-site hospitality and concierge support, coupled with RKW’s industry leading property management.

 

The expansion to North Carolina signals the company’s unprecedented growth as Alfred makes renting more rewarding through the market’s first, and only, single-stop technology and management solution.  

 

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About Alfred

Founded in 2014 by Marcela Sapone and Jessica Beck, Alfred is the largest and most advanced residential management platform. Since its inception, Alfred has focused on providing a resident-first experience. With an unparalleled knowledge of what residents want and technology that boosts income and efficiency for owners and operators, Alfred provides a single stop that elevates the rental ecosystem for all involved. Named by Fast Company as one of the Top 50 Most Innovative Companies, Alfred's AOS technology drives lower operating costs and higher returns for property owners and operators. Alfred strategically partners with international real-estate owners and operators such as Hines, Related, RXR, Greystar, Invesco, Brookfield and J.P. Morgan. With the latest acquisition of RKW Residential, Alfred's portfolio now extends to more than 300,000 residents in 52 cities across the U.S. and Canada and has planned expansions in Europe, Israel and Asia. To learn more, visit www.helloalfred.com  

Multifamily management firm, many of its communities earn distinctions in bi-annual ApartmentRatings SatisFacts epIQ Index and J Turner Research’s 2021 ORA™ Elite 1% Award

 

Charlotte, NC (Feb. 28, 2022) - RKW Residential, one of the nation’s fastest-growing multifamily management firms on the strength of its People First Philosophy, and many RKW-managed communities earned significant recognitions from highly regarded resident satisfaction agencies.

 

The company ranked No. 44 in the ApartmentRatings SatisFacts “Top Management Companies” list. RKW’s Seaside Villas appeared on the national “Top 250 Communities” list, ranking No. 200. Twice a year, SatisFacts releases the epIQ Index, which measures the resident experience and community performance based on SatisFacts surveys and reviews on ApartmentRatings.com. 

 

RKW also had 13 communities place on the 2021 Elite 1% ORA™ Power Ranking by J Turner Research, the leading market research firm exclusively serving the multifamily industry. The annual ranking is based on monthly online reputation research of more than 128,000 properties across multiple review sites and Internet Listing Services.

 

To earn this distinction, a community had to register a minimum ORA™ score of 94 (on a scale of 0-100) and have at least 20 online reviews. RKW-managed communities in Florida, North Carolina, South Florida, Missouri and Virginia met the ORA™ threshold.

 

“Our team members do an incredible job carrying out our operating mission to provide superior customer service to our residents,” RKW EVP of Marketing & Strategy Joya Pavesi said. “They create an extraordinary living experience and are attentive to the daily needs of residents. These recognitions serve as both affirmation and motivation to continue putting people first and staying true to our philosophy.”

 

Founded just seven years ago, RKW is one of the multifamily industry’s most compelling entrepreneurial success stories in recent memory.

 

The company was recognized by Multi-Housing News as the nation’s third-fastest growing multifamily management company in the publication’s 2021 rankings. It also made MHN’s annual “Top Property Managers” list for the third consecutive year.

 

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About RKW RESIDENTIAL: RKW RESIDENTIAL is an award-winning third-party multifamily property management firm headquartered in Charlotte with a regional office in Miami, Orlando, Atlanta and Raleigh. With 30,000 multifamily units under management and a growing footprint spanning six states, RKW delivers expertise in multifamily management through its technology, marketing and customer experience platforms.  The firm’s principals have extensive experience in multifamily investments and property management including acquisitions/dispositions, developments, lease-ups, stabilized and value-add assets. RKW is built on the foundation of its People First Philosophy, which prioritizes client relationships, employee satisfaction, and top-tier customer service for its residents. Through this, the firm delivers on its brand promise of “Expert People. Exceptional Places” to enhance property values and achieve success. RKW was formed out of the partnership of Rivergate Companies, a private real estate investment firm, and KW PROPERTY MANAGEMENT, one of the largest condo management companies in Florida representing more than 90,000 condo units. RKW appeared on the Multi-Housing News List of Top 25 Management Firms in the U.S. in 2019, 2020 and 2021 and has also received numerous regional and national awards. For more information, visit www.rkwresidential.com.

Adela MiMo Bay, Hidden Lake and Vista Lago in Miami, Stellar at Emerald Hills in Dania Beach, Camila in Kissimmee, 79West in Panama City Beach strengthen multifamily management firm’s portfolio

 

Miami, FL (Feb. 1, 2022) - RKW Residential, one of the nation’s fastest-growing multifamily management firms, opened several brand-new apartment communities in South Florida and added communities in Central and North Florida to continue the firm’s aggressive expansion in the state. The latest additions increase RKW’s Florida portfolio by more than 1,500 units.

 

In South Florida, RKW is overseeing management and leasing of Adela MiMo Bay and the lease up of recently delivered Hidden Lakes in Miami, Vista Lago in Miami Gardens and Stellar at Emerald Hills in Dania Beach. Adela represents RKW’s first partnership with Asia Capital Real Estate (ACRE).

 

Located at 6445 NE Seventh Ave. in Miami’s emerging MiMo district, Adela is a 236-unit community built in 2020 with a mix of studio, one, two and three-bedroom apartments. The community is minutes from Miami’s Edgewater, Midtown and Wynwood neighborhoods.

 

Vista Lago is located at 482 NW 207th St. in the heart of Miami Gardens, a centrally located city for professionals who work in downtown Miami or Fort Lauderdale. The 401-unit community has a mix of one, two and three-bedroom apartments. Hidden Lake is a brand-new 133-unit community nearing completion at 12950 SW 127th Ave.

 

Coastland Construction is the developer of both Vista Lake and Hidden Lake.

 

The Stellar Communities-developed Stellar at Emerald Hills is located at 5840 Lake Shore Drive. It has 197 one, two and three-bedroom apartments with spacious layouts.

 

In Central Florida’s Kissimmee, RKW took over management and leasing of Camila (formerly Legacy Parc). The 308-unit community is located just minutes from Disney World and offers a mix of one, two and three-bedroom apartments.

 

The 79West community in Panama City Beach is an expansion of RKW’s existing relationship with Bluerock Real Estate. It has 304 units, with a mix of one and two-bedroom apartments.

 

“These best-in-class apartment communities bolster our already strong portfolio of Florida properties,” RKW Senior Vice President – Operations Johnny De La Espriella said. “Demand for all three brand-new communities is extremely high, and our team is well-equipped to provide an exceptional living experience for the residents at Adela MiMo Bay, Hidden Lake, Vista Lago and Stellar at Emerald Hills. Our Central and North Florida teams are thrilled to serve residents at Camila and 79West.”

 

Founded just six years ago, RKW is one of the multifamily industry’s most compelling entrepreneurial success stories in recent memory.

 

The company was recognized by Multi-Housing News as the nation’s third-fastest growing multifamily management company in the publication’s 2021 rankings. It also made MHN’s annual “Top Property Managers” list for the third consecutive year.

 

 

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About RKW RESIDENTIAL: RKW RESIDENTIAL is an award-winning third-party multifamily property management firm headquartered in Charlotte with a regional office in Miami, Orlando, Atlanta and Raleigh. With 30,000 multifamily units under management and a growing footprint spanning six states, RKW delivers expertise in multifamily management through its technology, marketing and customer experience platforms.  The firm’s principals have extensive experience in multifamily investments and property management including acquisitions/dispositions, developments, lease-ups, stabilized and value-add assets. RKW is built on the foundation of its People First Philosophy, which prioritizes client relationships, employee satisfaction, and top-tier customer service for its residents. Through this, the firm delivers on its brand promise of “Expert People. Exceptional Places” to enhance property values and achieve success. RKW was formed out of the partnership of Rivergate Companies, a private real estate investment firm, and KW PROPERTY MANAGEMENT, one of the largest condo management companies in Florida representing more than 90,000 condo units. RKW appeared on the Multi-Housing News List of Top 25 Management Firms in the U.S. in 2019, 2020 and 2021 and has also received numerous regional and national awards. For more information, visit www.rkwresidential.com.

Multifamily industry leader adds five communities totaling nearly 850 apartments, launches leasing at two new projects

 

Charlotte, NC (Aug. 9, 2021) — RKW Residential, the premier multifamily management firm based in Charlotte, continues to grow in its home base. The firm recently took over management and leasing at three existing apartment communities in the Carolinas and was awarded two development assignments.

 

The additions bring nearly 850 units to RKW’s rapidly expanding portfolio. RKW also just launched leasing at Marlowe Place in Charlotte and Mill One in Moorseville, North Carolina.

 

Four of RKW’s new assignments are owned or being developed by Levine Properties, a Charlotte-based private firm with more than 35 years of experience developing, owning and operating multifamily properties.

 

RKW is now overseeing management and leasing at the following Levine communities:

 

  • Crest on Providence, a 473-unit community with one, two, three and four-bedroom townhome-style apartments in South Charlotte’s Lansdowne neighborhood
  • Crest Gateway, a boutique community with 40 units in Uptown Charlotte
  • The Julien, a 105-unit building steps away from historic Plaza Midwood and 10 minutes from Uptown Charlotte

In Charlotte’s Wesley Heights neighborhood, Levine is developing a 96-unit community branded as The Calvert. RKW is providing pre-development consulting services at the project, with an agreement to oversee leasing and management upon its completion. 

 

Elsewhere in Charlotte, RKW was awarded Centro Square – a 132-unit apartment building with 7,300 square feet of ground-floor commercial space. This is RKW’s second partnership with Ascent Real Estate Capital, which is developing Centro Square in a joint venture with Centro Cityworks. RKW led the successful lease-up of the venture’s Centro Railyard, which was Charlotte’s first micro-unit project.

 

Centro Square is part of The Square, a mixed-use development bringing 150,000 square feet of Class A office space to the city’s South End neighborhood.

 

“We are thrilled to embark on a new partnership with Levine Properties and expand our relationship with Ascent,” RKW President Marcie Williams said. “RKW is able to consistently add prime communities and developments in the Carolinas because of our talented and dedicated people.”  

 

In late 2020, RKW made its first appearance in the Charlotte Business Journal “Fast 50” ranking of the region’s fastest-growing private companies. RKW ranked No. 16 in the 2020 list.

 

RKW was recognized by Multi-Housing News as the nation’s second-fastest growing multifamily management company in the publication’s 2020 rankings. The company appeared on the Multi-Housing News 2020 “Top Property Managers” list for the second consecutive year. 

 

 

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About RKW RESIDENTIAL: RKW RESIDENTIAL is an award-winning third-party multifamily property management firm headquartered in Charlotte with a regional office in Miami, Orlando, Atlanta and Raleigh. With 27,000 multifamily units under management and a growing footprint spanning six states, RKW delivers expertise in multifamily management through its technology, marketing and customer experience platforms.  The firm’s principals have extensive experience in multifamily investments and property management including acquisitions/dispositions, developments, lease-ups, stabilized and value-add assets. RKW is built on the foundation of its People First Philosophy, which prioritizes client relationships, employee satisfaction, and top-tier customer service for its residents. Through this, the firm delivers on its brand promise of “Expert People. Exceptional Places” to enhance property values and achieve success. RKW was formed out of the partnership of Rivergate Companies, a private real estate investment firm, and KW PROPERTY MANAGEMENT, one of the largest condo management companies in Florida representing more than 90,000 condo units. RKW appeared on the Multi-Housing News List of Top 25 Management Firms in the U.S. in 2019 and 2020 and has also received numerous regional and national awards.  For more information, visit www.rkwresidential.com.

 

Multifamily industry leader secures new property management assignments from existing client Starlight U.S. Multi-Family

 

Charlotte, NC and Atlanta (June 28, 2021) — In just a short time since expanding into Georgia, RKW Residential has established a significant presence. The premier multifamily management firm obtained two prime community assignments in the Atlanta market from existing client Starlight U.S. Multifamily.

 

RKW is now overseeing leasing and management of Starlight’s The Mill at Westside in Atlanta and Artesia Big Creek in Alpharetta. The upscale communities have a combined 551 apartments.

 

Additionally, RKW is providing consulting services for Georgia multifamily developments totaling a combined 2,000 units.

 

“We are growing quickly in Georgia thanks to our incredible people, industry reputation and strong relationships,” said Teresa DeVos, RKW’s Senior Vice President for the Georgia market. “It is exciting to partner again with Starlight on two beautiful communities that are well-positioned to accommodate the pent-up demand for Class A apartments in the area.”

 

Completed in 2017, The Mill at Westside is a pet-friendly luxury apartment community with a mix of one and two-bedroom units. Spacious floor plans feature 10-foot ceilings, plank-style flooring, generously sized roman tubs and stainless-steel appliances. Community amenities include a sports club fitness center, elegant clubhouse with a cyber lounge, continental breakfast and coffee bar and rooftop pool and social lounge with city views.

 

The newly built Artesia Big Creek is located within walking distance to the Halcyon retail and restaurant development. It has stylish one, two and three-bedroom apartments with 9-foot ceilings, modern track and pendant lighting, granite countertops in bathrooms and gourmet kitchens with stainless steel appliances, granite countertops and sleek modern cabinetry.

 

Artesia Big Creek’s resort-style amenities include a saltwater pool with a sundeck and cabanas, fitness center with high-endurance equipment and yoga, ballet/barre and spin rooms and a clubhouse with a coffee and tea bar, social lounge, expansive kitchen, gaming and televisions and a high-tech conference room. The community also has an on-site dog spa, courtyards with lounging and grilling areas and Luxer One package system.

 

RKW also oversees Starlight’s LaVie SouthPark in Charlotte, NC and Southpoint Crossing and Lassiter at North Hills in Durham and Raleigh, NC.

 

In late 2020, RKW made its first appearance in the Charlotte Business Journal “Fast 50” ranking of the region’s fastest-growing private companies. RKW ranked No. 16 in the 2020 list.

 

RKW was recently recognized by Multi-Housing News as the nation’s second-fastest growing multifamily management company in the publication’s 2020 rankings. The company appeared on the Multi-Housing News 2020 “Top Property Managers” list for the second consecutive year. 

 

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About RKW RESIDENTIAL: RKW RESIDENTIAL is an award-winning third-party multifamily property management firm headquartered in Charlotte with a regional office in Miami, Orlando, Atlanta and Raleigh. With 25,000 multifamily units under management and a growing footprint spanning six states, RKW delivers expertise in multifamily management through its technology, marketing and customer experience platforms. The firm’s principals have extensive experience in multifamily investments and property management including acquisitions/dispositions, developments, lease-ups, stabilized and value-add assets. RKW is built on the foundation of its People First Philosophy, which prioritizes client relationships, employee satisfaction, and top-tier customer service for its residents. Through this, the firm delivers on its brand promise of “Expert People. Exceptional Places” to enhance property values and achieve success. RKW was formed out of the partnership of Rivergate Companies, a private real estate investment firm, and KW PROPERTY MANAGEMENT, one of the largest condo management companies in Florida representing more than 90,000 condo units. RKW appeared on the Multi-Housing News List of Top 25 Management Firms in the U.S. in 2019 and 2020 and has also received numerous regional and national awards. For more information, visit www.rkwresidential.com.

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