Insight Property Group, an Arlington, Virginia-based real estate company specializing in residential and mixed-use development, is pleased to unveil the renovations and redesign of Falls Green, a 576-unit multifamily community located in Falls Church, Virginia managed by Bozzuto.

Built in 1974 at 501 Roosevelt Blvd., the property was previously Oakwood Falls Church, a short-term corporate housing community and was acquired through a joint venture of PCCP, LLC & Insight Property Group in 2018. Falls Green has since undergone an extensive repositioning, rebrand and transformation into a residential apartment community. Community amenities were redesigned by popular Washington D.C.-based design group, Edit Lab at Streetsense, to include a renovation of the clubhouse, concierge, kid-friendly multi-purpose room, community market, state-of-the-art fitness facility, clubroom with entertainment kitchen, coworking lounge and the leasing center.

“With our value-add strategy and complete repositioning of Falls Green, we took the opportunity to create a multigenerational micro-neighborhood that caters to and supports the lifestyles of the broad demographic range of our community,” said Maury Stern, Principal at Insight Property Group. “Residents may come for the location, but they stay for the everyday conveniences, accessibility and retreat-inspired amenities.”

“Since we were renovating an existing project with an existing resident base, we were able to draw on the knowledge and experiences of the long-term employees of the community,” said Brian Miller, Senior Design Director of Edit Lab. “There were existing resident routines, activities, bonds, and more – we refreshed the common areas to support those activities. The end result? An open resident kitchen and a reorientation of the lounge area to better host weekly resident events, like movie nights.”

The community offers studios, one-bedroom and two-bedroom apartments with den options with rents starting in the mid $1,300s. Insight has previously completed such projects at The Apollo on H Street in Washington D.C., The Shelby in Fairfax, Virginia, and is currently focused on the completion of The Elm in Bethesda, Maryland.