Winmar Construction, an award-winning general contractor, has commenced the foundation pour for Coral Gables’ most highly anticipated and fashionable new address, The Avenue Hotel & Residences Coral Gables, today announced developer, Oscar Roger, Sr., President & CEO of Roger Development Group.
"Our foundation pour marks a significant milestone for The Avenue team, and we are filled with pride and excitement as our vision for Coral Gables’ first hotel and residences begins to take shape," said Oscar Roger, Sr. President & CEO of Roger Development Group.
“The Avenue embodies the vibrant and dashing lifestyle of the Coral Gables’ Merrick Park area, where you can literally have it all! You can live, stay for a few days, play, and work with ease in the heart of the City Beautiful. It’s thrilling to see our vision unfold,” added Oscar Roger, Jr., CFO of Roger Development Group.
The Avenue Coral Gables Hotel & Residences is being developed by Roger Development Group, a Coral Gables-based, family-owned, fully integrated real estate development and management company led by President & CEO Oscar Roger, Sr., along with CFO Oscar Roger, Jr., who joined the company in 2013 and is furthering the family tradition of development and real estate services within Florida and abroad.
Designed by Bermello Ajamil & Partners and inspired by the City of Light, The Avenue Coral Gables Hotel & Residences rises eight stories and features just 48 residences along with a dynamic mix of ground-floor retail. It is ideally situated at 351 San Lorenzo Avenue, across from the luxurious shops and fine dining that Merrick Park offers.
“It’s an honor to partner with Roger Development Group, known for their exceptional work in the real estate development field,” said Luis Leon, President, South Florida Office for Winmar Construction. “We look forward to bringing this magnificent and exquisitely designed vision to life by July 2025.”
Winmar, a full-service general contractor with offices in Miami and Washington, D.C., enjoys a sterling reputation as a respected and capable construction firm building world-class commercial interiors, retail and restaurant projects, complex capital improvement projects, multifamily projects, and hospitality. Among its significant portfolio includes the Shelbourne Hotel, Sunrise Senior Living at 1000 Ponce de Leon Blvd, 1212 Aventura, and Revv Hollywood.
Boasting not just an exceptional location and architectural design, The Avenue Coral Gables Hotel & Residences also showcases fully furnished interiors by celebrated interior designer Adriana Hoyos Design Studio, best known for world-class tropical luxury-inspired interiors.
Prices range from $730,000 to over $1.3M for a limited selection of one- and two-bedroom layouts outfitted with contemporary Italian Inspired kitchens and baths and Miele appliances. The residences span from 598 to 1,200 square feet. In addition, the property is enhanced by 3,861 square feet of ground-floor luxury retail space. Sales are being exclusively managed by Cervera Real Estate.
Amenities include a front desk reception, and a slate of hotel services to make daily life easier and more enjoyable. Valet parking, and newspaper and package delivery are a few of the dozens of services available to homeowners. Amenities include an outdoor hammock garden, and resort-style pool deck on Level 9, with a summer kitchen and family dining area, but most appealing is the address - across the street from the entrance to the upscale shopping center, which has more than 100 retailers and restaurants, including Neiman Marcus, Nordstrom, Gucci, Jimmy Choo and Tiffany & Co. Merrick Park also has Equinox Fitness, SoulCycle and Elemis spa.
“Our buyers are over the moon with the address, the live-work-play walkable lifestyle, the Parisian-style design, the vibrant interiors, and, best of all, the ability to rent their condominium out through the hotel management program when they are not in residence,” said Alicia Cervera Lamadrid, Managing Partner and Principal of Cervera Real Estate, the exclusive broker of The Avenue Hotel & Residences Coral Gables. “It’s an extraordinary lifestyle and value. No wonder there are just 6 residences left.”
For more information, please visit https://theavenuecoralgables.com.
