Robinson Creative Brands New Volaris Apartments
A new concept in multifamily, Robinson Creative sets the stage for Volaris Apartment Homes with full branding and complete identity and marketing components. Waypoint Residential plans twenty new construction, suburban communities through 2020.
Dallas, Texas – August 16, 2018 –Robinson Creative Inc. is awarded the brand design and complete implementation for Waypoint Residential’s new national multifamily product. The suburban brand consists of market-rate apartment communities, starting with two new construction properties in the Tampa and Sarasota, Florida, area. Up to twenty Volaris Apartment Homes are slated in a variety of U.S. cities through 2020. Robinson Creative is responsible for establishing the Volaris name and complete branding on the new line of communities. For each property, the company will also facilitate design and production of identity and community signage, comprehensive collateral, marketing, as well as digital, multi-functional websites.
“This is what we do best! Our entire team has developed a powerful brand for this exciting new product line,” states Ben Robinson, President. “Strategic planning combined with market-targeted design will provide a superior image across all platforms, while securing an unforgettable national brand.”
The new Volaris brand is a quality multifamily product offering diverse amenities and attractive interior units. It answers the need for more technical and professional workforce housing. Properties will also be located outside growing metropolitan areas. There currently is a need for more housing specifically for this expanding demographic. Rising home costs can mean middle-class incomes have a difficult time affording a typical home. Volaris apartments will cater to professionals such as teachers, nurses, civil service, and others, who make 80 to 115% of this median income.
Volaris Live Oak and Volaris Starkey Ranch plan to open fourth quarter 2018. Robinson Creative Inc. will continue to coordinate the brand within each phase during the opening and on-going lease-up. The trademarked brand will also utilize the slogan, “Life at First SightTM.”
