MA's AWARD WINNING WEB SERIES NOW SEEKING REALLY BAD APARTMENT REVIEWS
On the surface, GTMA’s Reputation Management Theater Series is a delightfully entertaining dramatization of REAL online reviews read by Shakespearean actors, peppered with outlandish complaints and grammar so atrocious it can’t help but become comedic — but look a little deeper and you’ll find that the series accomplished far more than a few chuckles. The Reputation Management Theater series serves as a physical testament to GTMA’s creative approach to multifamily marketing, amassing over 40k views in the first season alone. GTMA now seeks to build its own reputation through affirming the importance of managing online reputation with a second season of Reputation Management Theater which will be open to submissions from the entire multifamily industry.
CEO Joshua Swanson recently spoke at the Nevada Apartment Association Trends Event on reputation management and it’s importance to an overall marketing strategy. In identifying data showing that 82% of all millennials will seek out the opinions of anonymous online reviewers before making a buying decision, he stated “our industry needs to change the way we think about online reviews. Reputation management isn’t just fighting back against the haters, it’s an opportunity to separate your community from the competition by strategically growing your online reviews in a positive way. Reputation management should be seen as a key component of any digital marketing campaign for apartment communities”.
Along with being one o f the first things future renters look for, online ratings are one of the first things a potential resident will find in a Google search, serving as a first impression. Leases suffer under negative online ratings, and that’s precisely why GTMA works to minimize negative reviews with a synergistic approach to reputation management. GTMA’s Reputation Management Theater series is a window into a unique approach to reputation management with an aim to help the multifamily industry to understand that many reviews (particularly many of the more inappropriate reviews featured in the series) can be removed from ratings sites, a strategy for getting more positive reviews with social media synergy is available, and responding to reviews with tact in a timely manner can and will raise ratings.
Reputation Management Theater’s overwhelming success at this year’s AIM Conference where it took home first prize in best vendor video, coupled with success among viewers has fueled a search for even more of the worst reviews out there — reviews that deserve to be turned into a Shakespearean monologue. Simply send a link to the review through our Get In Touch form titled ‘Season 2 of Reputation Management Theater’ to submit. GTMA will notify submissions that make the cut, and those that do will receive a special gift from GTMA along with an opportunity to appear in the episode!
