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GTMA Picks Up Awards at the Internet Advertising Competition and the ADDYs

Boutique digital agency specializing in multifamily wins big with the ADDYs and the Internet Advertising Competition. GTMA stands apart from the multifamily marketing industry as the only company recognized for integration of creative, technology, and media awards outside of multifamily.

Los Angeles, CA – April 6th, 2017 – GTMA, a multifamily digital agency, today announced wins at both the Internet Advertising Competition (IAC) and the ADDYs. The awards recognize GTMA’s innovative digital campaigns on behalf of clients and original video content created to promote GTMA brand services.

“We develop campaigns that integrate ideas, insights and technologies to tell a brand’s story and inspire user engagement,” said Joshua Swanson, CEO of GTMA. “We’re honored to be recognized by the IAC and ADDY’s judges for our approach and creative work.”

GTMA took a different approach with these videos, instead of just showing a product GTMA brought the users into the experience with a meta-style interaction.   A video about retargeting services was served to users through retargeting, effectively showcasing the products capabilities creatively in a way illustrated the technique and introduced it at the same time.  Using a similar approach with the award winning Canvas campaign, GTMA created a video specifically for this mobile platform to mirror the user experience, and saw user interaction and time spent in the ad nearly doubled.

GTMA’s IAC Awards:
Category/Award: Best Real Estate Social Media campaign
Entry Name: Canvas by GTMA for Apartment Marketing


Category/Award: Best Real Estate Online Video
Entry Name:Reputation Management Theatre



GTMA’s ADDY Awards:

Category: Advertising Industry Self-Promotion Film/Video/Sound
Award: Bronze
Company: GoToMyApartment
Entry Name: You've Been Retargeted
Credits: Joshua Swanson, Writer/Performer ; Jason Naumann, Director; Peter Schwartz, Editor /
Graphics; Kevin Sambells, Cinematographer

Category: Social Media, Single Execution

Award: Bronze
Entry Name: GTMA Does Canvas by Facebook Client Name: GoToMyApartment
Credits: Joshua Swanson, Writer / Host ; Jason Naumann, Director; Peter Schwartz, Art Director / Editor; Kevin Sambells, Cinematographer

To date, GTMA has garnered numerous awards and industry accolades for the successful integration of its creative, media and technology solutions that drive unique campaigns and drive measurable results for client partners.
The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase award winning Internet advertising. IAC judges, comprised of professionals in the advertising and Internet worlds, selected winners based on the following criteria: creativity, innovation, impact, design, copywriting and use of the medium.  The American Advertising Awards, formerly the ADDY Awards, is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year in local American Advertising Federation Club (Ad Club) competitions.

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The Winners of the 2016 W³  Awards were announced by the Academy of Interactive and Visual Arts last week. Receiving nearly 5,000 entries, the W³ Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.  The W³ Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.

GTMA and  sister company Razz Interactive swept the house with eight awards for work in 2016, even taking home two awards outside the multifamily industry.

Universal Music Latin Entertainment - 2016 W3 Silver Award

The Highland Residences  - Lennar Multifamily Communities - 2016 W3 Gold Award

Joya Apartments - Wood Residential Services - 2016 W3 Gold Award

Flo Technologies - 2016 W3 Silver Award

The Dinerstein Companies - 2016 W3 Silver Award

GTMA - 2016 W3 Silver Award (Video - Reputation Management Theater)

GTMA - 2016 W3 Silver Award (Video - You’ve Been Retargeted)

GTMA - 2016 W3 Silver Award (Video - Reputation Management Theater)

GTMA and Razz Interactive are sister brands who work closely in creating synergistic campaigns for multifamily clients. Razz Interactive builds beautiful apps, websites, and rewards platforms, and GTMA is hard at work telling stories that reach the millions of Americans who have incorporated the digital worlds into their daily lives with comprehensive digital marketing campaigns. Together, Razz and GTMA’s work has brought an overwhelming amount of success in leases, resident renewals, and last week -- multifamily real estate brands brought home big wins at the W³ Awards.   A representative from the Dinerstein Companies praised the partnership and W³Silver Award saying:

“The Dinerstein Companies (TDC) partnered with GTMA and Razz Interactive to collaborate on a new corporate website that would take our company brand to the next level. The experience was enjoyable and resulted in a website which was exactly what I hoped for: showcasing our beautiful product shots, our company history and core values, introducing our talented leadership team, featuring company awards, our participation in community service projects and the all-important LEED green building promise. The new website design is user friendly and appeals to our investment partners and also serves as a great resource about TDC to potential new team members.  The visuals, the effects, and the fresh new design allows for easy navigation to browse through our luxury developments across our National footprint.” - Meredith Savoie, Director of National Marketing at The Dinerstein Companies

GTMA and Razz Interactive weighed in on their collective wins with shared pride and a forward-looking perspective, commenting:

“I'm incredibly proud of the creative teams at GTMA and Razz. Winning 8 awards between the two agencies shows that our commitment to collaboration is keeping both companies at the forefront of digital marketing.” - Joshua Swanson, Chairman Razz Interactive, CEO GTMA

“We continue to look for ways to develop web tools that will tell engaging and informative stories, using websites. These awards are an honor and indication that our team is meeting and exceeding those goals” -Sebastian Mourra, CEO, Razz Interactive

Media Kit: https://www.dropbox.com/sh/gi7dm31xc4s5fux/AAAQeZXYhKSadfdi78neXOQsa?dl=0

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