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Wellness platform, lulafit, relaunches its brand to appeal to an evolving customer base. As the company and products expand to support its mission, to deliver accessible well-being programs, a brand that clearly reflects lulafit's evolution, capabilities, and core values to all customers was essential. Lulafit has set the highest standards for wellness amenities and programming with clients ranging from commercial real estate developers providing their tenants access to the platform, whether in-person or virtual, to corporations enhancing their corporate wellness programs. The company is also expanding to work with health insurance brokers to have the platform be an additional wellness benefit for clients.
“Lulafit is not the company it was last year or when it first began. We’ve had incredible growth, over 400% since 2019, within established verticals of commercial real estate and employee wellness programming,” said Colleen Werner, Founder & CEO. “The rebrand shows our commitment to modernizing well-being and creating a modern product customers can get excited about.”
The new company logo creates a brand personality that is both approachable and timeless. Details in the logo were carefully considered to echo the brand’s dedication to holistic, balanced wellness through a perfect circular counter of the letter ‘a’ as well as customized detailing to optimize natural letterform flow.
“Our rebrand reflects the holistic offerings we have and the different experiences and emotions we evoke in-person and online,” said Bicé Grobstein, Executive Vice President. “When people see lulafit, we want them to feel both energized and peaceful and ultimately balanced. Lulafit’s color palette focuses on the user experience through color theory. The colors that were chosen evoke feelings like optimism, creativity, energy, and tranquility.”
As part of the repositioning, lulafit launched a diversity, equity and inclusion (DEI) strategy to hold the company accountable to DEI goals, further fostering a dynamic work environment today and for the future. “We are committed to an inclusive, equitable workplace that promotes and values diversity. Lulafit’s work environment is one where everyone, from any background, is inspired and encouraged to do their best work,” said Werner.
The company is currently hiring numerous positions and committed to balancing the representation of gender identities, diversity, and age group in its recruiting efforts. Learn more about career opportunities at www.lulafit.com/careers.
LulaFit, an amenity management firm, announces the launch of LulaFit LIVE, a virtual amenities service platform providing tenants and residents fitness and mindfulness classes, social events, and lifestyle experiences.
“As office and multifamily properties adapt to amenity closures and reopening guidelines, amenity offerings and programming also needs to adjust,” said Bicé Grobstein, Vice President of Strategy at LulaFit. “We saw the opportunity to take our physical in-building programming and translate it digitally into a platform offering live and on-demand content from our expert team.”
Buildings that joined the platform since its beta launch in April 2020 include The Aon Center, The Old Post Office, One Bennett Park and Essex on the Park in Chicago.
4 World Trade Center, 7 World Trade Center, 120 Broadway, and River Place in New York City in addition to 1177 Market Street in Philadelphia all have access to LulaFit's virtual programming via Silverstein Properties' amenity experience app, INSPIRE Your Day.
“LulaFit has been instrumental in supporting the growth and success of Silverstein Properties' industry-leading tenant experience program, INSPIRE Your Day. They bring a breadth of amenity management expertise to the table including wellness, hospitality, operations, and technology - all facets required to deliver an exceptional amenity brand,” said Marty Burger, Chief Executive Officer at Silverstein Properties. “LulaFit continues to be our most efficient, creative, and valuable amenity partner to date. I recommend LulaFit to any owner interested in building long-lasting relationships with their tenant base and elevating their position in the marketplace.”
Through LulaFit LIVE, developers, owners, and property managers can now offer tenants and residents unlimited access to live and on-demand fitness and mindfulness classes, social events, and lifestyle experiences. The platform features recurring daily and weekly programming for all members including expert-led fitness, mindfulness, and nutrition livestreams, in addition to game nights, candle making classes, and other social events. Owners of the LulaFit LIVE account can also plan private programming and custom virtual experiences.
“As an example, Silverstein Properties and LulaFit produced a virtual trivia night on the platform bringing together over 100 commercial real estate brokers and notable co-hosts,” said Grobstein.
LulaFit LIVE is a virtual extension of the LulaFit business that is utilized throughout the country at marquee commercial office buildings and Class A multifamily properties. Prior to the COVID-19 pandemic, LulaFit managed on-site fitness, wellness, and tenant experience programs designed to surprise and delight building communities and boost amenity space utilization.
“Our virtual amenities platform is designed to complement on-site programs by allowing users the flexibility and convenience to engage in their community whenever, wherever. Our goal is to keep employee and tenant communities energized, inspired, and motivated,” said Grobstein. “LulaFit promises to deliver convenient and exceptional experiences that tenant communities desire while on-site, so it was critical that our virtual platform followed suit. It is now a permanent piece of our amenity activation ecosystem.”
“When shutdowns began to occur, it was imperative for our business to pivot virtually to weather this pandemic,” said Colleen Werner, LulaFit CEO and Founder. “Distilling our core offerings and then adding additional social activities to LulaFit LIVE have made this offering an exciting new venture for our company. We also wanted to give back during this time, and for every signup on LulaFit LIVE, we are donating $1 to Feeding America.”
Whether working from home or on the go, LulaFit LIVE’s virtual amenities platform allows tenants to experience unique amenities anywhere, further establishing properties as an invaluable tenant partner. The virtual amenity program has also integrated with numerous resident and tenant platforms. Individual memberships are also now available to users who do not live or work at a LulaFit managed site.
Headquartered in Chicago, Illinois, LulaFit has additional offices in New York and Philadelphia.