29SC Rebrands Luxury Community in Aurora, Colo.; Introduces “Avail” Modern Living

31 January 2022

Aurora, Colo. – Privately-held real estate investment firm 29th Street Capital (29SC), has rebranded Parq at Iliff Station, a 424-unit, Class A+ luxury apartment community, as “Avail” Modern Living. The firm acquired the community, located in the Southeast Aurora submarket of Denver, in June 2021 for $134 million. 

Effective today, the community will be rebranded as Avail. Avail boasts upgraded units with herringbone backsplashes, smart thermostats, smart technology infrastructure, in-unit washer/dryers, and large, spacious floorplans that are difficult to find in downtown Denver. Avail’s market-leading amenity package provides downtown metro residents with an appealing alternative rental community conveniently located within walking distance of the RTD Light Rail in Aurora.

“The name ‘Avail’ is a commitment to deliver the modern lifestyle desired by urban renters,” says Siobhan Sargent, Vice President of Marketing at 29SC.

The name Avail was chosen as a combination of the traditional definition of “to be of use or value” and the word “advantage”. The vision of Avail is to bring convenience and value to residents’ lives. Avail’s amenity-rich community and upgraded unit interiors are complemented by short commute times to downtown, Denver Tech Center and Fitzsimons Medical Campus. Avail is located 11 miles southeast of downtown Denver, with direct access to the RTD Iliff Station and Interstate 225.

“Aurora residents deserve a community that combines modern unit interiors, luxury amenities and convenience without compromising on price and square footage,” said 29SC Senior Vice President of Acquisitions Rob Gersch. He continued, “Avail raises the bar of apartment living for all residents in Colorado.”

29th Street Capital’s in-house property management company, Haven Residential, which managed the property since acquisition, facilitated the rebrand. For more information about Avail, click here.

In the last year, 29SC has acquired over 26 conventional multifamily assets that contain over 6,000 units throughout the U.S. The firm continues to actively pursue new opportunities across the country. 

Formed in 2009, 29th Street Capital is a privately held real estate investment firm with 18 offices nationwide. Its current portfolio consists of more than 17,000 existing units and a development pipeline of over 3,800 units. Learn more about 29SC at www.29thstreetcapital.com.