DEAL MAP

LIVEbe, a premier apartment developer and operator, today announced a unique recruiting campaign designed to attract motivated individuals with creative problem-solving skills who are passionate about creating connected communities. 

Known for implementing methods that veer from conventional practices in the apartment industry, LIVEbe is targeting ambitious individuals unafraid to go beyond predictable solutions. The company’s employees, known as LIVEbe ambassadors, will have the freedom to think creatively and not be bound by the commandments of a stringent employee manual. 

“We’re always seeking ways to transform conventional management practices in an industry that can be very stagnant,” said Elaine De Lude, vice president of LIVEbe. “With this recruiting campaign, we’re veering from the cubicle mentality and sending the message that there is room for growth by thinking outside the box. We want driven individuals who can uncover creative ways to effectively handle difficult situations.”

As part of the campaign, LIVEbe is incorporating creative language into its employee-seeking materials. Rather than advertise for positions such as leasing team associate, the company is seeking unicorn wranglers, all-knowing oracles and cloud-shape creators. The colorful language is accompanied by job descriptions that question whether the potential employer can create and maintain a magical environment, accomplish the amazing by sheer strength of will and make even the most persnickety beasts happy. 

The goal is to attract those who are eager for more than just a desk job for a run-of-the-mill company. Retaining residents can be a deterministic factor in an ultra-competitive apartment market, and the ability of an onsite ambassador to create solutions and resolve resident concerns can help prevent turnover. 

“We’ve always subscribed to the philosophy that if we take care of our Ambassadors, they will take care of our residents,” said Shannon Taylor, director of human resources for LIVEbe. “When you empower your associates and provide them with the freedom to be innovative, solutions are developed much more rapidly and resident satisfaction quickly follows.” 

LIVEbe’s focus on LIVEbe Ambassadors and resident service recently resulted in a 2017 SatisFacts National Company Award for Resident Satisfaction. The three communities overseen by the company all earned individual Resident Satisfaction awards, as well, for registering an average score of above 4.0 on at least 25 surveys. 

The growing LIVEbe portfolio now consists of four Maryland-based communities, including 2Hopkins (Baltimore), The Remy (Harkins District), Glen Oaks (Greenbelt) and The Bowen (Bowie). LIVEbe took over management responsibilities of The Bowen last month. 

“Although our residents have been satisfied, we believe this is only the beginning,” said Jennifer Rucker, vice president of operations for LIVEbe. “By hiring individuals who truly want to grow within the company and envision themselves as part of the brand, we can build customer service levels that transcend anything currently available in the industry.”

 

Even at the most luxurious apartment communities, amenities can be something of a bonus. Developers generally first compose a blueprint that allows for the maximum amount of residents before deciding where to add the perks. 

LIVEbe flipped the script on the development playbook with 2Hopkins, a recently opened high-rise apartment community in Downtown Baltimore that has a decidedly amenity-first vibe. From its refrigerated package lockers designed to store perishable goods, dog park and spa that features separate small- and large-dog play areas to its stunning 21st-floor social space and fitness center, the community stands out even as developers begin to get more competitive in the amenities race.  

"We're always aiming to tweak the multifamily mold, and the amenity package and 2Hopkins is a prime example of that," said Elaine De Lude, vice president of LIVEbe. "So often, new communities bury their amenities and they can feel like an afterthought to residents. We believe not only our amenities, but also where they are situated, completely caters to the resident experience - even if it meant we had to build fewer apartment homes than we could have."

An optimum example of that is the 21st floor, which would have made an ideal setting for additional homes at the 183-unit community. Instead, the floor consists of large social space with kitchen and banquet area, two secluded seating areas with views of the city, an aesthetically designed lounge with gathering tables and a health and fitness center with free weights, cardio machines and spin/yoga room. 

Situated at 2 Hopkins Place, the community aspires to create a cutting-edge quintessential downtown Baltimore experience viewed through floor-to-ceiling windows. It is the first residential community on the East Coast to implement refrigerated lockers, which serve as a premier service amenity that allows residents to safely store food deliveries. Developed by Smiota, the lockers provide round-the-clock access for residents through a smartphone app. 

A pet spa complements the dog park, and residents can schedule pet grooming services, a community host/concierge and garage parking. Residents also have access to the services of venerable community host/concierge Patrick Lowe, well known in local circles as one who far surpasses expectations. 

The community's additional features include EV charging stations, a bike storage and repair station and garage parking. The spacious lobby features a grand entrance, soaring ceilings, vast seating areas, curated artwork, real-time transit screen and professional working area. 

2Hopkins consists of studio, 1- and 2-bedroom homes. Apartment interiors include chef-caliber kitchens with quartz countertops, white glass-accent cabinetry, pendant lighting, stainless-steel appliances and French door refrigerators. Apartment homes also include washers and vent-less dryers, baths with ceramic tiling, custom showers with white subway tile, walk-in closets, designer lighting package including backlit vanity mirrors, wood-style flooring and an energy-efficient design. 

Penthouses on the 19th through 21st floors offer enhanced features such as motorized window blinds, expansive city views and designer touches in the corridors. 

 

LIVEbe, a premier apartment developer and operator dedicated to delivering distinct apartment homes within connected communities, today announced that it has taken over management responsibilities of The Bowen, a luxury apartment community located less than a mile from Bowie Town Center. 

Situated approximately midway between Baltimore and Washington, D.C. and about 20 miles west of Annapolis, The Bowen is commuter-friendly and boasts an alluring package of amenities. Berman Enterprises, LIVEbe's parent company, purchased the LEED Silver-certified community in 2014, and previously used a third-party management company. 

"We cannot wait to add our LIVEbe Ambassadors - our passionate, service-driven team members - to The Bowen and place our signature imprint on the community," said Elaine De Lude, vice president of LIVEbe. "We're excited to do here what we've done with our other properties by instilling a unique, resident-friendly culture that emphasizes authentic community. By taking care of our Ambassadors, they in turn will provide an unmatched living experience for our residents."

Located at 14909 Health Center Drive, the community features near-direct access to the vast shopping and dining opportunities of Bowie Town Center. The center boasts shopping opportunities ranging from Macy's to Best Buy and an abundance of local and national cuisine opportunities, in addition to a Starbucks. 

The Bowen's proximity to US Route 50 offers connectivity to Washington D.C. to the southwest and Annapolis to the east, while nearby Interstate 495 is the gateway to Baltimore. While those cities provide an abundance of employment opportunities, many others exist within the burgeoning town of Bowie. Previously regarded as nothing more than a railroad stop, the city has morphed into the largest municipality in Prince George's County and third-largest city in Maryland. 

The Bowen, a gated community with electronic-access covered parking, consists of one-, two- and three-bedroom homes with various floor plans. Community amenities include a clubroom with lounge-style seating and grand fireplace; resort-style pool with lounge seating and a sundeck with grilling stations; game room with foosball, refreshment bar and multiple flat-screen televisions; movie theater with surround sound, plush seating and fresh popcorn and business center/cyber café with complimentary coffee bar. Residents also have access to a 24-hour fitness center with yoga studio, grand library, bike racks and storage and onsite concierge services. 

Apartment interiors feature bamboo wide-plank flooring, chef-inspired kitchens with dark-granite countertops, energy-efficient stainless steel appliances, gas fireplaces, vaulted ceilings, large walk-in closets, spa-inspired bathrooms with deep soaking tubs, in-home washers and dryers and expansive patios or balconies. 

"We're eager to start creating cultural atmospheres that will foster genuine social connection," said Jennifer Rucker, vice president of operations for LIVEbe. "The Bowen is already blessed with a prime location and extremely comfortable and upscale apartment homes, and we want it to transcend the physical attributes with service that redefines apartment living."

 

LIVEbe, a premier apartment developer and operator dedicated to delivering distinct apartment homes within connected communities, today announced that all three LIVEbe-managed apartment communities have received individual 2017 SatisFacts Resident Satisfaction Awards. 

LIVEbe also earned a National Company Award for Resident Satisfaction, as the multifamily division of Berman Enterprises received an average score of 4.34 based on a minimum of 100 surveys. Companies and individual communities must receive an average score of at least 4.0 to win a Resident Satisfaction award, with each community required to have a minimum of 25 surveys. 

2Hopkins (4.49 average score), The Remy (4.93) and Glen Oaks (4.27) won individual community awards. 

"We believe that if we take care of our residents and associates better than any other company, the financial performance will follow," said Elaine De Lude, vice president of LIVEbe. "We're grateful to be recognized with these Resident Satisfaction Awards, as these honors directly reflect the living experience we're aiming to cultivate and the values we've instilled in our maintenance teams, leasing teams, management teams and everyone involved."

2Hopkins is a luxury high-rise in Downtown Baltimore, featuring 183 apartment homes and a prime amenities package. The LIVEbe development, which opened in 2017, was the first apartment in the U.S. to implement refrigerated lockers from Smiota, Inc., which allow residents to utilize food delivery services while offsite and have round-the-clock access to their shipments. 

The Remy, also developed by LIVEbe, is positioned in the budding Harkins District of Prince George's County in Lanham, Md. The 278-unit midrise community, which opened in 2017, is initiating area cleanup efforts and other activities designed to stimulate a sense of community. A second phase of the mixed-use community, which will add more than 200 additional apartment homes, is currently in development. 

Glen Oaks was acquired in 2014 and features some of the most spacious and luxurious floor plans in Greenbelt, Md. Situated alongside fitness and nature trails, the 463-unit community is also transit-friendly with prime access to the Capital Beltway. 

"Part of being a trusted apartment operator is hiring those with the right attitude, those whose perspective aligns with your core values," said Jennifer Rucker, vice president of operations for LIVEbe. "Take care of your associates first, and they'll take care of your residents. Our associates want to know what they're doing right, where they can improve and the things they can do to create an extremely positive living experience."

 

Even at the most luxurious apartment communities, amenities can be something of a bonus. Developers generally first compose a blueprint that allows for the maximum amount of residents before deciding where to add the perks. 

LIVEbe flipped the script on the development playbook with 2Hopkins, a recently opened high-rise apartment community in Downtown Baltimore that has a decidedly amenity-first vibe. From its refrigerated package lockers designed to store perishable goods, dog park and spa that features separate small- and large-dog play areas to its stunning 21st-floor social space and fitness center, the community stands out even as developers begin to get more competitive in the amenities race.  

"We're always aiming to tweak the multifamily mold, and the amenity package and 2Hopkins is a prime example of that," said Elaine De Lude, vice president of LIVEbe. "So often, new communities bury their amenities and they can feel like an afterthought to residents. We believe not only our amenities, but also where they are situated, completely caters to the resident experience - even if it meant we had to build fewer apartment homes than we could have."

An optimum example of that is the 21st floor, which would have made an ideal setting for additional homes at the 183-unit community. Instead, the floor consists of large social space with kitchen and banquet area, two secluded seating areas with views of the city, an aesthetically designed lounge with gathering tables and a health and fitness center with free weights, cardio machines and spin/yoga room. 

Situated at 2 Hopkins Place, the community aspires to create a cutting-edge quintessential downtown Baltimore experience viewed through floor-to-ceiling windows. It is the first residential community on the East Coast to implement refrigerated lockers, which serve as a premier service amenity that allows residents to safely store food deliveries. Developed by Smiota, the lockers provide round-the-clock access for residents through a smartphone app. 

A pet spa complements the dog park, and residents can schedule pet grooming services, a community host/concierge and garage parking. Residents also have access to the services of venerable community host/concierge Patrick Lowe, well known in local circles as one who far surpasses expectations. 

The community's additional features include EV charging stations, a bike storage and repair station and garage parking. The spacious lobby features a grand entrance, soaring ceilings, vast seating areas, curated artwork, real-time transit screen and professional working area. 

2Hopkins consists of studio, 1- and 2-bedroom homes. Apartment interiors include chef-caliber kitchens with quartz countertops, white glass-accent cabinetry, pendant lighting, stainless-steel appliances and French door refrigerators. Apartment homes also include washers and vent-less dryers, baths with ceramic tiling, custom showers with white subway tile, walk-in closets, designer lighting package including backlit vanity mirrors, wood-style flooring and an energy-efficient design. 

Penthouses on the 19th through 21st floors offer enhanced features such as motorized window blinds, expansive city views and designer touches in the corridors. 

 

LIVEbe, a premier apartment developer and operator dedicated to delivering distinct apartment homes within connected communities, has announced the addition of refrigerated lockers to its 2Hopkins apartment community in Downtown Baltimore. 

The luxury high-rise, featuring 183 apartment homes, is the first apartment community in the U.S. to implement the Smiota PoD refrigerated lockers. Produced by Smiota, Inc., the lockers serve as a premier service amenity, allowing residents to utilize food delivery services and have round-the-clock access to their shipments via smartphone. 

 “There has been an uptick in demand for food-delivery services, and we’ve closely observed the trends of companies such as Blue Apron, HelloFresh and Instacart,” said Elaine De Lude, vice president of LIVEbe. “2Hopkins is using an innovative solution to conquer a real challenge, and we believe this is a state-of-the-art amenity that will provide a true benefit to our residents.”

Eight refrigerated and 62 dry package lockers from Smiota, all controlled by Smiota’s Locker Operating System and an intuitive unified interface, were installed at 2Hopkins in early August. The refrigerated lockers are designed to accept fresh produce without insulated packaging, offer chill to frozen temperatures and customizable colors that can match the interior design of any community. 

With 2Hopkins situated in the heart of downtown, residents do not have seamless access to nearby grocery stores and many choose a vehicle-free lifestyle. The refrigerated lockers eliminate many of these challenges. Another common obstacle with food-delivery services is wavering product and courier availability, which makes it difficult to produce accurate delivery time windows. With refrigerated lockers, residents don’t have to be home for delivery drivers to secure and safely store food that needs to be refrigerated. 

“There is a much bigger time window for delivery since the resident can order online and the couriers can deliver fresh produce, milk and eggs directly into refrigerated Smiota PoD,” said Waheed Rasheed, cofounder and chief marketing officer for Smiota. “Residents get the convenience of not waiting at home for the delivery and couriers save time by aggregating all orders and delivering once. The lockers also provide an ecofriendly method of storage, as Styrofoam and dry-ice packaging aren’t needed to keep the goods fresh, thus reducing waste.”

With ecommerce projected to surge 125 percent in the next 5 years and surpass $4 trillion in annual revenue by 2020, on-demand food delivery will play a big role in the ever-growing trend. By 2020, more than 50 billion packages will be delivered annually, and apartment communities will account for a hefty portion of that total. 

The National Multifamily Housing Council recently revealed that package management solutions are the No. 1 sought-after amenity beyond location. 

“We’re super excited because this really fits the level of service we’re aiming to provide our residents,” said Jennifer Rucker, vice president of operations for LIVEbe. “It also breaks the mold of multifamily developments where many insist things can only be done a certain way.”

2Hopkins already is among the most amenity-rich communities in the area. The community features stunning views of the city from the floor-to-ceiling windows, 21st-floor resident lounge and fitness center, yoga studio, state-of-the-art bike storage and repair area, pet spa with large and small dog areas, a community host/concierge, garage parking and resident-curated events. The penthouse level features remote controlled blinds and special corridor designer finishes.

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