Trending Multifamily News
Parkland Residential, the build-to-rent division of Parkland Communities, is now leasing at Sugarloaf Landing, a 114-home rental community along Sugarloaf Parkway in Lawrenceville. With strong early momentum, the community is already more than 70% leased, recording more than 50 first-time showings and 25+ applications since January 1.
Prospective residents are invited to tour the decorated model and secure a lease in this highly sought-after, low-maintenance community. Qualified applicants are also eligible for the Preferred Employee Program, which rewards first responders, healthcare providers and city and county employees with up to $500 off their first month’s rent, along with waived application and administrative fees.
Vertical construction began in August 2024, and the community celebrated its grand opening in February 2025, marking a rapid development timeline from groundbreaking to move-in-ready homes.
Sugarloaf Landing features rear-entry stacked townhomes that deliver a maintenance-free lifestyle, paired with high-end finishes and resort-style amenities. The strong leasing activity underscores continued demand for high-quality rental housing in Gwinnett County.
“Our goal with Sugarloaf Landing is to provide desirable rental homes that don’t compromise on design or space,” said Jim Jacobi, president of Parkland Residential. “The community offers residents the feel of a single-family home with the ease of professional management.”
Leasing and property management at Sugarloaf Landing are handled in-house by Prim Properties.
“Sugarloaf Landing provides residents with a community built around comfort, convenience and daily enjoyment,” said Brett Forney, managing partner at Prim Properties. “From modern floor plans to thoughtfully designed amenities, every element supports a hassle-free lifestyle.”
Sugarloaf Landing offers three floor plans, each with a one-car garage. The Magnolia and Dogwood floor plan includes three bedrooms, two-and-a-half bathrooms and a loft across approximately 1,958 square feet. The Laurel floor plan features two bedrooms, two-and-a-half bathrooms and 1,636 square feet of living space. Homes include open-concept layouts, gourmet kitchens, oversized primary suites with walk-in closets and dual-vanity bathrooms, covered outdoor living areas, stainless-steel appliances and in-unit washers and dryers.
Residents enjoy a resort-style swimming pool with a cabana. A nature preserve, pocket parks and sidewalks invite residents to connect with nature throughout the neighborhood. Leasing also includes services such as yard maintenance, pest control and minor home repairs.
Sugarloaf Landing is located at 3440 Sugarloaf Parkway in Lawrenceville, within easy reach of shopping, dining, entertainment and major employment centers, providing residents with both convenience and lifestyle amenities just minutes from home.
For leasing information or to schedule a tour, visit www.SugarloafLanding.com. For more information on Parkland Residential, visit www.ParklandCo.com.
Parkland Residential, the build-to-rent (BTR) division of Parkland Communities, announces that Morgan Park, a new rental community in Fayetteville, Georgia, is now leasing. The community will celebrate its official grand opening on February 27.
After just one week of onsite leasing with an open office, Morgan Park has already recorded more than 20 showings and 10 applications, signaling strong early demand. Model home staging will be completed next week, further enhancing the touring experience for prospective residents. Beginning February 2, renters are invited to tour the community with leasing agent Ron Telfair.
“Our team is thrilled to welcome new residents to Morgan Park,” said Jim Jacobi, President of Parkland Communities. “This community reflects collaboration with local government and partners to provide quality housing that enhances Fayetteville’s thriving environment.”
Morgan Park offers two open-concept floor plans:
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The Dogwood: This 1,958 square foot home includes three bedrooms, two-and-a-half baths with a loft and a garden tub.
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The Laurel: This 1,636 square foot home includes two-bedroom, two-and-a-half bath and a private deck.
Both plans feature one-car garages, oversized primary suites with walk-in closets and dual-vanity baths. Kitchens feature quartz countertops and flow seamlessly into spacious living areas, ideal for everyday living and entertaining. Covered decks and inviting porches overlook the central community green.
Designed for today’s renters, Morgan Park homes include smart home technology such as smart locks, smart garage doors and smart thermostats. Garages are EV-capable, offering added convenience for residents with electric vehicles.
Leasing and property management at Sugarloaf Landing are handled in-house by Prim Properties.
“Morgan Park is already generating significant leasing momentum, exceeding what we have seen at any community to date,” said Brett Forney, managing partner at Prim Properties. “The early activity demonstrates strong demand for well-designed rental homes in a prime Fayette County location.”
Located between E. Laier Avenue and Booker Avenue, Morgan Park features 124 rear-entry stacked townhomes designed around New Urbanism principles and centered on a large, picturesque community green. Community amenities include a cabana, two pools, a large playfield, a dog park and a dedicated mail kiosk, offering residents a family-friendly, maintenance-free lifestyle.
Fayetteville continues to grow as a vibrant city, home to Trilith Studios and the forthcoming Arthur M. Blank U.S. Soccer National Training Center, which will serve as the permanent headquarters for the U.S. Soccer Federation and a training ground for all U.S. national teams. The city also offers scenic parks, historic sites, a thriving arts and culinary scene and strong schools, including Spring Hill Elementary, Bennett's Mill Middle and Fayette County High School.
For more information on Morgan Park, visit https://www.morganparkfayetteville.com. For more information on Parkland Communities projects, visit www.ParklandCo.com.
Parkland Residential, the build-to-rent (BTR) division of Parkland Communities, recently celebrated the grand opening of its fully decorated model home at Park Ridge in Sugar Hill, Georgia. With leasing in full swing and the first residents settling in, prospective renters are encouraged to tour the model and take advantage of limited-time introductory incentives. Move in before 12/31 and receive ½ off rent for four months. Move in before 1/31 and receive ½ of rent for 2 months. *Restrictions apply, offer good on select homes, contact the office for details.
“We’re pleased to welcome our first residents to Park Ridge,” said Jim Jacobi, President of Parkland Communities. “The pace of construction and the strong interest from early renters underscore the demand for well-built, thoughtfully located rental homes in Gwinnett County.”
Tour the Decorated Model
The professionally designed model home is now open for tours, offering visitors a firsthand look at Parkland’s elevated finishes, spacious layouts and thoughtfully planned living areas. The model showcases the modern, functional design approach found throughout the community.
“The neighborhood is beautiful, and the architecture is stunning and clean — even with construction still underway,” said Deniece Harden, a prospective resident at Park Ridge. “From the moment my daughter and I arrived, we were greeted with a smile and made to feel welcome.”
Available Homes
Two open-concept townhome plans are available:
• The Dogwood: 3 bedrooms, 2.5 baths, loft, approx. 1,950 square feet
• The Laurel: 2 bedrooms, 2.5 baths, approx. 1,600 square feet
Each home is designed with comfort and convenience in mind, featuring a private one-car garage, a well-appointed kitchen and an oversized primary suite with a walk-in closet. The primary bath includes dual vanities and a separate tub and shower, creating a spa-like retreat within the home. Expansive covered outdoor living areas extend the living space and overlook curated green space, providing a welcoming backdrop for everyday relaxation or gatherings with friends and neighbors.
Explore Sugar Hill
Situated directly across from E.E. Robinson Park and Sugar Hill Elementary, Park Ridge is served by highly rated Gwinnett County schools.
Residents enjoy a maintenance-free lifestyle supported by included lawn care, pest control, home repairs, stainless steel appliances and full-size washers and dryers.
Conveniently located at 100 Park Summit Blvd. in Sugar Hill, the community is minutes from downtown dining and entertainment, The Bowl, River Mill Bakery, Suwanee Town Center and major retail destinations such as the Mall of Georgia, Costco, Kroger, Aldi and H-Mart. Quick access to Route 20, I-85 and I-985 ensures efficient commuting throughout metro Atlanta.
For more information on leasing opportunities at Park Ridge, visit www.ParkRidgeSugarHill.com. For more information on Parkland Residential, visit www.ParklandCo.com.
Parkland Communities, an Atlanta-based developer and homebuilder, is ending 2025 with continued momentum for 2026 by purchasing land for three new townhome projects in Snellville. The city has emerged as a magnet for growth thanks to its strong schools, expanding job centers, thriving retail districts and increasing demand for attainable housing. This strategic expansion reflects Parkland’s focus on placing thoughtfully designed communities in locations where today’s renters want to live. The Hwy 78 corridor is experiencing notable investment, with Fuqua Development transforming the former Gwinnett Tennis Center into Mountain Marketplace, a new lifestyle destination just half a mile from Stonehaven Park.
“Snellville continues to attract families and professionals who want convenience, quality and connection,” said Jim Jacobi, President of Parkland Communities. “These projects allow us to deliver missing middle homes in a high-demand area at new home price points not available in the market. This will help first-time buyers and new residents put down roots in Gwinnett County.”
The three new communities, Bethany Park, Brookwood Green and Stonehaven Park, will add much-needed housing to one of the region’s most active suburban markets.
Brookwood Green
Located at 2791 Stone Mountain Highway, Brookwood Green spans 8.2 acres and will feature 64 for-sale townhomes centered around a shared community green. Residents will have convenient access to South Gwinnett Park, Piedmont Eastside Medical Center and Brookwood High School, as well as dining and shopping along Scenic Highway. Priced from the mid-$300,000s, these rear-entry, two-car garage townhomes are not only affordable but also the only new construction available in the sought-after Brookwood High School district.
Stonehaven Park
Just down the road, Stonehaven Park will add 95 new for-sale townhomes to a sought-after Gwinnett County location. The 10.8-acre community is near everyday conveniences such as Walmart, Target and Home Depot and natural attractions including Yellow River Wildlife Sanctuary and Stone Mountain Park. New homes in this community will start under $300,000 – a desirable and hard-to-find price point. Homes include a mix of front-entry townhomes with one- and two-car garages, and rear-entry townhomes with two-car garages.
Bethany Park
Rounding out the trio of new developments is the build-to-rent community Bethany Park. This community will feature 140 of Parkland’s signature rear-entry townhome plans, with a 14,000-square-foot commercial building in downtown Snellville City Center. Located at Civic Drive SW, Pate Street, Henry Clower Boulevard and East Main Street, this 8.95-acre parcel was purchased from the Snellville Community Church.
Bethany Park is an example of a growing trend in urban and suburban development, where churches partner with residential developers to transform underutilized land into much-needed housing. As part of the broader YIMBY (Yes in My Backyard) movement, these YIGBY (Yes in God's Backyard) collaborations address housing shortages while allowing faith communities to fund mission-driven initiatives or maintain aging facilities.
Thoughtfully Designed Townhomes
Across all three communities, homes are designed with livability and comfort in mind. Each townhome will feature a garage, a spacious kitchen, and an oversized primary suite with a walk-in closet and a spa-inspired bath with dual vanities, inviting residents to unwind in style. Covered outdoor living spaces overlook the manicured greenspaces, ideal for entertaining or enjoying quiet evenings at home.
For more information on Parkland Communities, visit www.ParklandCo.com.
Parkland Residential is pleased to announce that construction is underway at Morgan Park, a build-to-rent (BTR) community of 124 stacked townhomes on 9.3 acres in the City of Fayetteville, Georgia. Located between E. Laier Avenue and Booker Avenue, framing has started on the first 10 homes and resident move-ins are expected by Christmas 2025.
At Morgan Park, the rear-entry stacked townhomes beautifully integrate New Urbanism design principles overlooking a large, picturesque community green. This central green is the heart of the community and provides residents with a great opportunity to play, relax and socially mingle. The community amenities include a cabana, a large playfield for children to run and play, two pools, dog park, and a dedicated mail kiosk.
“Our team has worked very hard on this community, and it’s exciting to watch it come to life,” said Jim Jacobi, President of Parkland Communities. “This community reflects the power of collaboration with local government to create quality housing that supports a thriving City. We appreciate Pinnacle Financial Partners for their exceptional financing and partnership.”
Flexible Living
Morgan Park features two open-concept floor plans:
· The Dogwood: A three-bedroom, two-and-a-half bath plan with a loft and 1,950 square feet.
· The Laurel: A two-bedroom, two-and-a-half bath layout offering 1,600 square feet.
Both plans include a one-car garage, oversized primary suites with large walk-in closets and dual-vanity baths. Stylish kitchens flow seamlessly into large living areas, perfect for entertaining guests and hosting family gatherings. Scenic views of the community green are accessible from covered outdoor living spaces, which serve as venues for evening gatherings and community events. Residents enjoy “All Inclusive Living” at Morgan Park, a hassle-free, maintenance-free community where washers/dryers and all appliances are included.
Fayetteville is a thriving town with a booming local economy and growing national visibility. It's home to Trilith Studios, a major film production hub, and the future site of the $228 million Arthur M. Blank U.S. Soccer National Training Center, currently under construction. Once complete, this state-of-the-art facility will serve as the permanent headquarters for the U.S. Soccer Federation and a training ground for all 27 U.S. national teams, cementing Fayetteville’s role on the national sports stage.
Beyond the big names, Fayetteville offers a rich quality of life with plenty to explore—from scenic parks and historic sites to a lively theater community and vibrant local festivals. Its growing culinary scene and strong sense of community continue to attract new residents and businesses alike, making it one of metro Atlanta’s most dynamic places to live and work.
Children will attend Spring Hill Elementary, Bennett's Mill Middle and Fayette County High School.
For more information on Morgan Park or other Parkland Communities projects, visit www.ParklandCo.com.
Parkland Residential celebrates a successful Grand Opening of its newest Build-to-Rent (BTR) community, Sugarloaf Landing, with 12 leases in January! Parkland Residential held a festive ribbon cutting ceremony to celebrate opening its beautifully decorated model homes. Featuring 114 stacked townhomes, Sugarloaf Landing is now open for tours and is ready to welcome new residents home in Lawrenceville, Georgia.
“Sugarloaf Landing represents our commitment to redefining the rental experience,” said Jim Jacobi, President of Parkland Residential. “By combining prime location and impressive design with unmatched customer service, we provide a unique opportunity to enjoy maintenance-free living without the burdens of ownership. This is also a testament to our property management team, Prim Properties, working hard to make success happen.”
Brett Forney, Managing Partner at Prim Properties, shared her enthusiasm, stating, “Sugarloaf Landing has surpassed all expectations! Exceeding our leasing and occupancy goals in the first month just proves the area needs more quality essential housing options. We are so excited to welcome our new residents home.”
Sugarloaf Landing offers elegantly designed rear-entry stacked townhomes, each featuring a one-car garage. Two decorated model homes are available for tours. The Magnolia floor plan showcases a spacious three-bedroom, two-and-a-half-bathroom layout plus a loft encompassing 1,950 square feet of living space. The Laurel floor plan offers a stylish two-bedroom, two-and-a-half bathroom design offering 1,600 square feet. Each home boasts an oversized primary suite with a generous walk-in closet and a sophisticated bath with dual vanities. The open floor plans include an expansive gourmet kitchen that flows seamlessly into the oversized family room, creating an inviting gathering space. Residents also enjoy covered outdoor living areas with serene views of the community’s lush greenspace and wooded surroundings, perfect for relaxation.
Sugarloaf Landing prioritizes a hassle-free lifestyle for its residents that includes yard maintenance, pest control, home repairs, stainless steel appliances, and in-unit washers and dryers.
Resort-style amenities include a swimming pool, cabana, playground, and nature preserve. Thoughtfully designed pocket parks and sidewalks enhance the community’s charm. Additionally, there are many shopping and dining options nearby.
“The rapid leasing activity we’ve seen at Sugarloaf Landing is a testament to the community’s appeal,” added Forney. “Renters are seeking high quality, amenity-rich living options, and Parkland Residential has delivered an exceptional solution that meets those needs.”
Leasing at Sugarloaf Landing is expertly managed by Prim Properties. The community is located at 3440 Sugarloaf Parkway, Lawrenceville, GA 30044. For more information, leasing inquiries, or to schedule a tour, visit www.SugarloafLanding.com.
