Nurture Boss, a premier lease conversion automation tool that provides marketing solutions for the multifamily industry, today announced it has established an in-house multifamily advisory board to strategically guide the company in new product development and grow its client base while solving pain points for the multifamily industry. Debut advisory board members include Jennifer Staciokas, Natalie Cariola, Robert Hicks and Donald Davidoff.

 

Staciokas, executive managing director at Western Wealth Communities, boasts more than 20 years of multifamily experience and has served in various roles at two of the nation’s largest property management firms. Staciokas is a well-known speaker and moderator at some of the industry’s most renowned conferences. She is also an active participant in the National Apartment Association (NAA), National Multifamily Housing Council (NMHC) and other industry-focused advisory boards.

 

“I’ve seen first-hand how revolutionary Nurture Boss’ Lease Conversion Automation is and I am honored to help them enhance the industry even further,” Staciokas said. “Nurture Boss’ products offer wide-reaching benefits and are proving to be an indispensable component of multifamily leasing, operations and the renter experience.”

 

Cariola, a sophisticated real estate executive, currently holds the position of strategic advisor at Zumper, the largest privately held rental marketplace in the U.S. Since 2016, Cariola has launched sales teams for the company at both regional and national levels, along with leading its go-to-market strategy.

 

Hicks serves as the COO at Portico Property Management where he oversees operations and business development for the company. With nearly three decades of industry experience, Hicks’ credentials consist of overseeing multi-state operations for Greystar, as well as spearheading operational strategy and company growth initiatives for Alliance Residential prior to Greystar’s acquisition of the company.

 

“The leadership team at Nurture Boss has absolutely redefined the way our industry approaches leasing and renewal strategies,” Hicks said. “I’m eager to join its advisory board and utilize my passion for technology and experience to ensure the future success of Nurture Boss.” 

 

Davidoff, co-founder and CEO at Real Estate Business Analytics (REBA), is a famed, forward-thinking leader within the multifamily industry. As an adept multifamily professional, Davidoff is best known for leading the development and implementation of Lease Rent Options (LRO), the industry’s first automated demand forecasting and price optimization system. His expertise addresses key issues in marketing analytics and internal business processes and workflows.

 

“We are excited to work with such an elite group of individuals as we look forward to enhancing our products and continue providing the industry with top-tier solutions and services,” said Jacob Carter, CEO of Nurture Boss. “Each member brings with them a wide-range of knowledge and a unique perspective that will undoubtedly elevate us to the next level in terms of bringing innovative tools to the marketplace and facilitating overall company growth.”

 

Through Nurture Boss’ Lease Conversion Automation, prospective residents are contacted during the early stages of the leasing process with hyper-personalized information pertaining to their individual needs. Lease Conversion Automation nurtures every lead by automating timely, consistent and personalized follow-up messaging via the customers’ preferred method of communication and provides an optimal number of touchpoints to make a confident decision. 

Nurture Boss, a premier lease conversion automation tool that provides marketing solutions for the multifamily industry, today announced it has rolled out its Lease and Renewal Conversion Automation across Western Wealth Communities’ entire portfolio. 

 

Western Wealth Communities, headquartered in Phoenix, is an apartment management company with 52 apartment communities under management. After piloting Nurture Boss’ Lease Conversion Automation platform at three of its communities and experiencing tremendous results, Western Wealth has expanded the use of Nurture Boss’ Lease and Renewal Conversion Automation across its entire portfolio. 

 

“Most renters are searching for their next apartment home online and expect a customer journey that caters to them on a personal level and engages with them right off the bat,” said Jacob Carter, CEO of Nurture Boss. “In conjunction with a CRM, Nurture Boss’ Lease Conversion Automation provides a seamless method of gathering necessary information to reach customers with hyper-personalized messaging at all of the right times throughout their journey to increase the likelihood of them signing a lease.” 

 

Through Nurture Boss’ Lease Conversion Automation, prospective residents are contacted during the early stages of the leasing process with hyper-personalized information pertaining to their individual needs. Lease Conversion Automation nurtures every lead by automating timely, consistent and personalized follow-up messaging via the customers’ preferred method of communication and provides an optimal number of touchpoints to make a confident decision. 

 

“Nurture Boss’ Lease Conversion Automation was something different than we had seen in the marketplace,” said Jennifer Staciokas, executive managing director of property management at Western Wealth Communities. “We were looking for automation that could provide more value not only to our customers, but also to our onsite teams. The personalized and consistent communication Nurture Boss provides not only keeps customers engaged throughout their apartment search with the essential information they need, but it also helps keep our onsite teams focused on the high-level actions they need to close leases at a higher rate.”

 

In addition to utilizing Lease Conversion Automation, Western Wealth also integrated Nurture Boss’ Renewal Conversion Automation to continue enhancing the resident experience while decreasing delinquencies and increasing renewals.

 

“We are thrilled that our automation tools add such value to Western Wealth’s leasing strategies,” Carter said. “Enhancing the customer experience begins the moment a prospective resident inquires about a community, but it doesn't end there. Better lead nurturing truly enhances the overall customer experience and increases resident satisfaction. That customer experience is a pivotal deciding factor for many modern renters.

 

Nurture Boss, a premier lease conversion automation tool that provides marketing solutions for the multifamily industry, announced it has partnered with Rentgrata to integrate its automated lead nurturing pages with Rentgrata’s resident referral platform. 

 

Rengrata, headquartered in Chicago, is a messaging platform that connects prospective renters with current residents of apartment communities to provide transparency and trust in the leasing process. The Rentgrata and Nurture Boss platform integration streamlines the customer journey for renters and provides a more informative leasing process with referral rewards for current and new residents. 

 

“This partnership is redefining the customer journey for modern renters by providing an unprecedented level of transparency and trust,” said Jacob Carter, CEO of Nurture Boss. “Nurture Boss and Rentgrata share a common goal of personalizing the customer journey and helping operators convert more leases. Rentgrata has transformed resident engagement, and this partnership enables operators to not only reach a larger segment of customers earlier in the leasing journey, but also to ease the decision-making process and establish meaningful relationships with residents.”

 

Through Nurture Boss’ lease conversion automation tool, prospects are contacted during the early touchpoints in the leasing process with personalized information pertaining to their individual needs. Prospects can access Rentgrata’s messenger chat functionality directly from communication sent by Nurture Boss. This means prospects can connect with current residents and ask questions. The messenger window offers a list of residents that prospects have the opportunity to chat with asynchronously. 

 

With Rentgrata’s resident referral platform, Nurture Boss automates personalized content to prospects with the opportunity for organic, genuine testimony from residents who live within the community. Modern renters not only desire more personalization in their shopping experiences, but a higher caliber of transparency when it comes to a new apartment. It streamlines the apartment search while making a decision to lease much easier. 

 

“We saw an increase in the number of new conversations between prospects and residents after integrating Nurture Boss with Rentgrata,” said Ben Margolit, co-founder and CEO of Rentgrata. “Nurture Boss reaches more customers earlier in the leasing process, and when prospects are afforded that additional transparency through speaking with current residents, they have the confidence needed to move forward with signing a lease.”

 

The personalized communication each customer receives in the early stages, combined with the ability to get an authentic sense of what it’s like to live in a particular community via peer-to-peer conversations, is an innovative way to improve the leasing process. It attracts more customers and leads to greater lease conversions and increased resident satisfaction. Additionally, the increased sense of community boosts the likelihood that residents who participate renew their lease, increasing resident retention.

 

“Consumers seek authentic testimonials from somebody who has experienced a community firsthand,” said Claudia Giannetta, director of marketing at Fore Properties. “We had a traditional resident referral program in place, but the combination of utilizing the Nurture Boss and Rentgrata services helps us reach the consumer earlier on in their journey, convert more leases and build better relationships with residents. It’s been a real game changer for us.”