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CFLane Announces Company-Wide Rebrand, Now Known as CF Real Estate Services LLC.

CFLane Announces Company-Wide Rebrand, Now Known as CF Real Estate Services LLC.

Cocke, Finkelstein Inc and CFLane LLC, announce a company-wide rebrand. The full service, vertically integrated real estate investment and services company will be known under a single brand. It has launched their new name, CF Real Estate Services LLC. The organization will be known in the marketplace as simply “CF”. Headquartered in Atlanta, GA, CF Real Estate Services offers decades of multifamily industry experience amongst the team, and is recognized as a leading provider of multifamily services including property management, asset management, investments, development and construction. With management of approximately 30,000 units of both fee managed and owned assets, valued at $1.35B, CF’s service areas include 14 states nationwide. CF successfully manages, develops and invests in multiple arenas of real estate with expertise in affordable, conventional, manufactured housing and student housing.

In 2013 Cocke Finkelstein Inc.'s management division, CF Property Management, acquired the Lane Company to form one of the most respected names in housing-related real estate services--CFLane, LLC. This set the stage for the company’s growth as a premier real estate investment and services company.

The company took a very deliberate approach to the rebrand; with their clients, investors and customers as a core focus, their strategy was one that took commitments and offerings into consideration. Operating as two organizations, the investment platform and the services platform, segmented the group and combining brands allows them to operate seamlessly. While the past four years have been a tremendously exciting time of growth and change, all roads have led to this path where operating as one company with an arching brand elevates the service offering even further.

As a full service company, the new name represents an umbrella brand that includes all entities in the organization. One of CF’s sub-brands is Campus First Student Living, this division will remain a separate silo and will retain its current brand. The company’s Co-CEOs Byron Cocke and Brett Finkelstein, will continue to pursue the same business plan that has brought them success and they will remain steadfast in their emphasis on strengthening the brand and company culture. Known for innovation and excellence in the industry, CF plans to further expand business and continue to produce profitable returns for their clients and investors alike.

Co-Founder and Co-CEO, Byron Cocke, provide transparency into the organization’s pivotal road map. Cocke states, “We will continue to remain focused on operational excellence, innovation, the brightest talent, and looking at strategic growth for our portfolio. The name CF is synonymous with the hard work and dedication of all our associates, representing the very best in service to the people who call us “home”. Not only are the C and the F the initials of myself and my Co-CEO, but it also represents that we put Customers First and Clients First, highlighting the core of who we are and how we want to be known in the industry.”

Hopeful to make a difference in the lives of those who work with for their company and those who live in their communities, CF has taken service to a new level. “By changing the way we do business, we can change those we serve, including our valued clients, investors and customers,” notes Sharon Hatfield, President of Operations.

To learn more about CF Real Estate Services, please visit www.cfres.com.

To learn more about Campus First Student Living, please visit www.campus1st.com.

CFLane Announces New Leadership and Plans for Growth

CFLane Announces New Leadership and Plans for Growth

CFLane is growing again! As the Atlanta based firm continues to expand business and extend their footprint in metro markets throughout the Southeast, Midwest, and Mid-Atlantic, their goal is to provide an elevated service offering to their owners and customers alike.

New leadership and plans for growth for CFLane!

CFLane is proud to announce the addition of key leadership roles as well as internal promotions which contribute to the overall organizational growth. These additions create value, drive excellence and enable their teams to provide unparalleled customer service. As CFLane works to upgrade their operating platform, these internal promotions will allow their senior leaders to perform optimally and ensure success for their firm.

We are pleased to share that Jim Mauck has joined CFLane as the Chief Financial Officer. Jim joined CFLane in March and oversees accounting, finance, risk management and IT. Prior to joining CFLane, Jim held the CFO role for Key Property Services, a leader in the institutional single-family rental industry. Jim formerly served as CFO and COO for Miles Properties, a national owner, property manager and developer of multifamily assets that managed over 20,000 units at its peak. Jim was hired just before the wind down of operations at Miles and his assistance was instrumental during this process. Prior to joining Miles, Jim served as VP-Finance for a division of Pulte Homes where he led the finance and HR functions for the division and played a key role in the division's growth. He has also held the CFO role for an IT services company, various management positions at US Airways and started his career with KPMG. Jim has a BS in Accounting and Certificate of Double Major in Finance from Virginia Tech. He also obtained his Certified Public Accountant license in 1997.

Additionally, we welcome Ryan Perez who also joined the CFLane team last month and will hold the position of Vice President of Marketing where she leads all corporate and property branding, communications, reputation management, social presence and advertising. She brings an extensive knowledge of the multifamily sector of real estate with 12 years of experience in the industry. Ryan most recently held the position of Vice President of Marketing for Landmark Apartment Trust, a Tampa based REIT with approximately 25,000 units. During her tenure at Landmark, she was responsible for a company-wide rebrand, advertising, marketing, social media, online reputation management and operational based growth of each asset as it correlated to overall visibility and exposure. In addition to overseeing all marketing platforms, Ryan works closely with the operations analytics department to maximize property performance by monitoring, tracking and analyzing performance data portfolio-wide. Ryan earned her MBA from the University of Illinois and her Bachelors of Arts degree in English and Technical Writing from Bradley University. She also holds her Certified Apartment Manager (CAM) designation through the Atlanta Apartment Association.

Sharon Hatfield has been promoted to President of Property Management Operations. Sharon joined CFLane in January 2015 as SVP of Operations and since her arrival she has provided leadership and execution to our Property Management teams. In her expanded role, Sharon will continue to have responsibility for providing operational and marketing leadership but will also begin overseeing the Student Housing division, Human Resources, and Education. Initiatives for Sharon in 2016 include enhancing standard operating procedures and playbook, building a robust marketing support team, and focusing on talent as the firm continues to find ways to enhance training and attract the top candidates in the industry. Sharon will relocate to Atlanta in 2016 but will continue to have close ties to Nashville, TN as it is considered a market of interest for CFLane and its clients.

Jinger Lane will fill Sharon's prior role and has been promoted to Senior Vice President-Operations. Jinger, based in Dallas, will have primary responsibility for providing leadership to the Regional Operating teams. Working with the Regional Vice Presidents directly in their respective markets, she will support the activities and responsibilities of each Region and will be focused on helping us drive toward business excellence. Jinger joined CFLane in early 2015 and has also had a great impact on the operations teams and will be helping to improve client relations, elevate the operating platform and identify top teams in the field.

Lastly, Raymond Van Beveren has been elevated to Executive Vice President of Construction and Facility Services. Raymond joined CFLane in November 2013 as SVP and has been instrumental in providing support to the Construction Services, Business Services, and Maintenance teams. Raymond will continue supporting these groups and will begin leading the construction management of development initiatives. A major goal for his department in the upcoming year is to fully integrate the facilities platform across all departments in order to streamline efficiencies and reduce operating and construction costs.

Headquartered in Atlanta, GA, CFLane is a vertically integrated multifamily real estate firm. The company is a subsidiary of Cocke Finkelstein, Inc. (CFI), which acquired Atlanta based Lane Company in 2013 and merged operations. With decades of multifamily industry experience amongst the team, they have evolved into a leading provider of multifamily services including property management, asset management, and consulting.

With management in excess of 30,000 units CFLane’s service areas include 14 states nationwide. With expertise in affordable, conventional and student housing, CFLane successfully manages various holdings in multiple arenas of real estate. Sharon Hatfield, President of Property Operations states, “We plan to continue our growth pattern and we may be coming to a town near you! Regularly hosting job fairs in high growth markets, we are always looking for exceptionally talented candidates to join our elite team.”

 
CFLane is Named on NMHC's Top 50 Largest Apartment Managers

CFLane is Named on NMHC's Top 50 Largest Apartment Managers

CFLane LLC, a subsidiary of Cocke, Finkelstein Inc., was recognized by the National Multi Housing Council's (NMHC) 2016 NMHC 50, the annual ranking of the nation's largest apartment owners and managers. CFLane was ranked #32 largest apartment manager in the nation, with 39,703 units managed in 2016.

CFLane named on NMHC's Top 50 Managers!

NMHC partners with Kingsley Associates, a leading real estate research and consulting firm, for the NMHC 50's research and analysis. Full rankings and detailed analyses are available online at NMHC.org.

"We have experienced growth at an exciting pace over the past few years and look forward to continued expansion this year!" Byron Cocke, Co-CEO, stated. With management of 149 communities, our service areas include 14 states in the North, Mid-Atlantic, Southeast, Central and Midwest regions of the nation. With expertise in affordable, conventional and student housing, CFLane successfully manages various holdings in multiple arenas of real estate.

Headquartered in Atlanta, GA, CFLane is a vertically integrated multifamily real estate firm. CFLane LLC is a subsidiary of Cocke Finkelstein, Inc. (CFI), which acquired Atlanta based Lane Company in 2013 and merged operations. With decades of multifamily industry experience amongst our team, we have evolved into a leading provider of multifamily services including property management, asset management, and consulting.