Campus First Student Living and CF Real Estate Services LLC, have acquired University Orchard, located less than one-half mile from the main campus of Salisbury University in Salisbury, MD. Salisbury University is part of the University System of Maryland. Campus First will be overseeing the management of this 648-bed property as well as a $600,000 property upgrade program. The property will continue to retain the name University Orchard.

Campus First will bring its boutique style approach and expertise in student property management to position the asset as Salisbury University’s premier off-campus student housing option. As part of the property upgrades, Campus First will be constructing a new dog park, add a large outdoor LED screen in the pool and terrace area, renovate the exterior and interior of the clubhouse, and enhance the fitness center and study areas.

Residents will be pleased with the upgraded internet and cable packages as well as the addition of VIP premium suites. The new premium option will include grey faux wood floors, painted interiors, and completely renovated kitchens with subway tile backsplashes, stainless steel appliances, new counter tops and kitchen hardware. The bathrooms will also be updated and the VIP suites will boast all new modern furniture packages and new large, flat screen televisions.

University Orchard is currently 99% leased for the 2015-16 lease year. The property was constructed in 2013, and features a resort style swimming pool, outdoor spa, separate game room, clubhouse, and volleyball and pickle ball courts. Unit interiors have faux wood flooring, bed-bath parity, black appliances, and are fully furnished.

“The Campus First team is excited about managing this property and turning this asset into the premier off-campus student property at University of Salisbury through its new management team and the planned upgrade program,” states Christopher Feeley, President of Campus First.

Cocke, Finkelstein Inc and CFLane LLC, announce a company-wide rebrand. The full service, vertically integrated real estate investment and services company will be known under a single brand. It has launched their new name, CF Real Estate Services LLC. The organization will be known in the marketplace as simply “CF”. Headquartered in Atlanta, GA, CF Real Estate Services offers decades of multifamily industry experience amongst the team, and is recognized as a leading provider of multifamily services including property management, asset management, investments, development and construction. With management of approximately 30,000 units of both fee managed and owned assets, valued at $1.35B, CF’s service areas include 14 states nationwide. CF successfully manages, develops and invests in multiple arenas of real estate with expertise in affordable, conventional, manufactured housing and student housing.

In 2013 Cocke Finkelstein Inc.'s management division, CF Property Management, acquired the Lane Company to form one of the most respected names in housing-related real estate services--CFLane, LLC. This set the stage for the company’s growth as a premier real estate investment and services company.

The company took a very deliberate approach to the rebrand; with their clients, investors and customers as a core focus, their strategy was one that took commitments and offerings into consideration. Operating as two organizations, the investment platform and the services platform, segmented the group and combining brands allows them to operate seamlessly. While the past four years have been a tremendously exciting time of growth and change, all roads have led to this path where operating as one company with an arching brand elevates the service offering even further.

As a full service company, the new name represents an umbrella brand that includes all entities in the organization. One of CF’s sub-brands is Campus First Student Living, this division will remain a separate silo and will retain its current brand. The company’s Co-CEOs Byron Cocke and Brett Finkelstein, will continue to pursue the same business plan that has brought them success and they will remain steadfast in their emphasis on strengthening the brand and company culture. Known for innovation and excellence in the industry, CF plans to further expand business and continue to produce profitable returns for their clients and investors alike.

Co-Founder and Co-CEO, Byron Cocke, provide transparency into the organization’s pivotal road map. Cocke states, “We will continue to remain focused on operational excellence, innovation, the brightest talent, and looking at strategic growth for our portfolio. The name CF is synonymous with the hard work and dedication of all our associates, representing the very best in service to the people who call us “home”. Not only are the C and the F the initials of myself and my Co-CEO, but it also represents that we put Customers First and Clients First, highlighting the core of who we are and how we want to be known in the industry.”

Hopeful to make a difference in the lives of those who work with for their company and those who live in their communities, CF has taken service to a new level. “By changing the way we do business, we can change those we serve, including our valued clients, investors and customers,” notes Sharon Hatfield, President of Operations.

To learn more about CF Real Estate Services, please visit www.cfres.com.

To learn more about Campus First Student Living, please visit www.campus1st.com.