Ashcroft Capital, a fully integrated multifamily investment firm, today announced the addition of Bill Kay as managing director of capital markets. The hiring of Kay will support Ashcroft’s continued emergence in the rental-housing sector as the company continues to acquire assets in its existing markets in the Sunbelt and seeks to enter new markets.

 

Kay will lead all capital markets activities at Ashcroft, with a focus on equity relationships with institutional investors such as real estate funds, endowments, foundations, major insurers, sovereign wealth funds, pensions and family offices. He will also actively participate in the investment and asset management processes across the company.

 

“With more than two decades of experience in private real estate and private equity, it was quickly apparent that Bill is the perfect fit to lead our institutional investor relations and fundraising efforts,” said Frank Roessler, founder and chief executive officer of Ashcroft Capital. “He has a proven track record of helping to build world-class institutional investment management companies, and we could not be more excited about having his leadership, knowledge and experience as part of the Ashcroft team.”

 

Prior to joining Ashcroft, Kay held senior leadership roles at Lubert-Adler Real Estate, Apollo Global Management, Morgan Stanley AIP and others. A Dartmouth College graduate with an MBA from The Fox School of Business and Management at Temple University, he has extensive global experience advising investors in tactical and strategic portfolio construction. His strategic acumen encompasses an extensive array of private strategies in fund, direct and co-investment formats. 

 

“I’m thrilled to join the Ashcroft Capital team, which has established itself as a major player in the multifamily industry and is committed to aggressive but highly strategic growth,” Kay said. “I am thoroughly impressed with the company’s proven track record of creating value through the rebranding, renovating and repositioning of its acquired properties, as well as its history of delivering strong returns to investors and improving the resident experience. The company already has done an outstanding job of developing funding, and I’m eager to lend my expertise to help an on-the-rise company continue to thrive.”

 

Since its inception, Ashcroft Capital has acquired more than 11,500 units totaling more than $1.3 billion in value. Until this year, the company’s portfolio consisted of apartment communities in Jacksonville, Fla., Dallas-Fort Worth, Orlando, Fla., and Tampa, Fla. Ashcroft, which acquired just under $300 million of assets in 2020, recently entered the metro Atlanta market and is also seeking acquisition opportunities in the Charlotte, N.C., Raleigh-Durham, N.C., and Phoenix metros. Many of Ashcroft’s 2021 investments have been purchased through the company’s new $150 million Value Add Fund.

 

 Ashcroft Capital, a fully integrated multifamily investment firm, today announced its acquisition of Elliot Roswell (formerly River Crossing at Roswell), a garden-style apartment community in the Atlanta suburb of Roswell. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community. 

The 312-unit property, which was purchased through Ashcroft Capital’s $150 million Value-Add Fund, becomes the company’s second apartment community in metro Atlanta (it purchased the 412-unit Halston Riverside in Lawrenceville in April). Since its founding, Ashcroft Capital has acquired more than 11,000 units in Dallas-Fort Worth, Orlando, Fla., Tampa, Fla., and Jacksonville, Fla., and is now pursuing acquisition opportunities in the Atlanta, Charlotte, N.C., Raleigh-Durham, N.C., and Phoenix metro areas.

“We are happy to plant roots in one of Atlanta’s best suburbs,” said Frank Roessler, founder and chief executive officer of Ashcroft Capital. “With its abundant green space and proximity to many of the metro’s thriving employment centers, Roswell is a highly desirable location for renters. And with our planned improvements and experienced property management team, Elliot Roswell will be better positioned to capture this growing demand and offer a best-in-class living experience. We are very excited about the future of Elliot Roswell and its performance moving forward.” 

Construction of a dog park and improvements to the pool area to make it more kid-friendly are among the planned common-area upgrades. In-unit renovations will include the installation of faux-granite laminate countertops, designer sinks, stainless steel appliances, faux-wood flooring, new cabinet fronts, updated plumbing, contemporary lighting fixtures, USB ports and tile backsplashes. In addition, the homes will be repainted, while washer-dryer sets and private yards will be added to select homes. 

Situated at 1450 Raintree Way, near GA-400, Elliot Roswell provides residents with convenient access to Perimeter Center, one of Atlanta’s largest employment hubs, and Alpharetta, the metro's main tech center. The community also is positioned near highly rated schools, including Centennial High School. Furthermore, with over 800 acres of green space, an award-winning park system and its location along the Chattahoochee River, Roswell has been named one of the best suburbs to live in America by Niche.com. 

“Our goal is ambitious but straightforward: we will make Elliot Roswell the top living option in its submarket,” said David Deitz, president of Birchstone. “Together, the property’s can’t-beat location and our renovations platform, as well as our ‘People-First’ service, will prove to be a powerful combination that will enable us to raise the bar with the living experience at Elliot Roswell.” 

Elliot Roswell offers one-, two-, three- and four-bedroom apartment homes, including 54 townhome layouts. The units range in size from 900 to 1,925 square feet. The larger floor plans offer ample space for families with children. 

In-unit amenities currently include carpet and vinyl flooring, central heating and air, dishwashers, private balconies/patios/decks, washer and dryer connections and pantry space. Select homes also feature breakfast bars, extra storage space and walk-in closets. 

Community amenities include a clubhouse and business center, playground, onsite laundry facility, state-of-the-art fitness center and swimming pool. Residents also have access to scenic lakefront views and a barbecue area with picnic tables. 

About Ashcroft Capital
Founded in 2015, Ashcroft Capital has acquired over $1.2 billion of assets and 11,000 units. The firm focuses on capital preservation while striving to return strong, risk-adjusted cash on cash to investors. Ashcroft is capitalized with high net worth, family office and institutional capital. Within the real estate industry, Ashcroft specializes in value-add real estate and exhibits an expertise in extracting maximum value from every asset it acquires. Rather than attempting to play cycle timing, the firm strives to acquire excellent apartment communities within well-located submarkets of large and growing U.S. metroplexes.

About Birchstone Residential
Birchstone Residential is a culture-based property management company that oversees the day-to-day operations of apartment communities owned by Ashcroft Capital. At Birchstone, the mission is to strive for excellence in every shape and form, and live that every day through authenticity and transparency. Birchstone hires the best talent, and then stands back and lets them shine. Their empowered and passionate team members translate into a first-class level of customer service - and that translates into residents who love where they live. 


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Ashcroft Capital, a fully integrated multifamily investment firm, today announced its acquisition of Elliot Roswell (formerly River Crossing at Roswell), a garden-style apartment community in the Atlanta suburb of Roswell. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community.

 

The 312-unit property, which was purchased through Ashcroft Capital’s $150 million Value-Add Fund, becomes the company’s second apartment community in metro Atlanta (it purchased the 412-unit Halston Riverside in Lawrenceville in April). Since its founding, Ashcroft Capital has acquired more than 11,000 units in Dallas-Fort Worth, Orlando, Fla., Tampa, Fla., and Jacksonville, Fla., and is now pursuing acquisition opportunities in the Atlanta, Charlotte, N.C., Raleigh-Durham, N.C., and Phoenix metro areas.

 

“We are happy to plant roots in one of Atlanta’s best suburbs,” said Frank Roessler, founder and chief executive officer of Ashcroft Capital. “With its abundant green space and proximity to many of the metro’s thriving employment centers, Roswell is a highly desirable location for renters. And with our planned improvements and experienced property management team, Elliot Roswell will be better positioned to capture this growing demand and offer a best-in-class living experience. We are very excited about the future of Elliot Roswell and its performance moving forward.”

 

Construction of a dog park and improvements to the pool area to make it more kid-friendly are among the planned common-area upgrades. In-unit renovations will include the installation of faux-granite laminate countertops, designer sinks, stainless steel appliances, faux-wood flooring, new cabinet fronts, updated plumbing, contemporary lighting fixtures, USB ports and tile backsplashes. In addition, the homes will be repainted, while washer-dryer sets and private yards will be added to select homes.

 

Situated at 1450 Raintree Way, near GA-400, Elliot Roswell provides residents with convenient access to Perimeter Center, one of Atlanta’s largest employment hubs, and Alpharetta, the metro's main tech center. The community also is positioned near highly rated schools, including Centennial High School. Furthermore, with over 800 acres of green space, an award-winning park system and its location along the Chattahoochee River, Roswell has been named one of the best suburbs to live in America by Niche.com.

 

“Our goal is ambitious but straightforward: we will make Elliot Roswell the top living option in its submarket,” said David Deitz, president of Birchstone. “Together, the property’s can’t-beat location and our renovations platform, as well as our ‘People-First’ service, will prove to be a powerful combination that will enable us to raise the bar with the living experience at Elliot Roswell.”

 

Elliot Roswell offers one-, two-, three- and four-bedroom apartment homes, including 54 townhome layouts. The units range in size from 900 to 1,925 square feet. The larger floor plans offer ample space for families with children.

 

In-unit amenities currently include carpet and vinyl flooring, central heating and air, dishwashers, private balconies/patios/decks, washer and dryer connections and pantry space. Select homes also feature breakfast bars, extra storage space and walk-in closets.

 

Community amenities include a clubhouse and business center, playground, onsite laundry facility, state-of-the-art fitness center and swimming pool. Residents also have access to scenic lakefront views and a barbecue area with picnic tables.

Ashcroft Capital, a fully integrated multifamily investment firm, today announced its acquisition of Elliot Baymeadows (formerly Green Tree Place), a garden-style apartment community in the Royal Lakes neighborhood of southern Jacksonville. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community. 

 

Elliot Baymeadows, which offers 352 apartment homes, boasts a convenient location just east of Interstate 95 and within a quick commute of the key retail districts of Jacksonville and St. Augustine. The property was purchased through Ashcroft Capital’s new $150 million Value Add Fund, and it becomes Ashcroft’s second community in Jacksonville, joining Southside Villas, which is located just south of downtown. Ashcroft will perform a series of interior and exterior renovations at Elliot Baymeadows, which was originally built in 1986.

 

“We are big believers in the Jacksonville market, and we look forward to augmenting our presence in the city,” said Frank Roessler, founder and chief executive officer of Ashcroft Capital. “We believe Elliot Baymeadows has a tremendous upside with its opportune location within a desirable, commuter-friendly neighborhood. The community already possesses a charm of its own, and our planned upgrades will deliver the quality finishings that residents of this submarket have come to expect.”

 

Since its inception, Ashcroft Capital has acquired more than 10,000 units in Jacksonville, Dallas-Fort Worth, Orlando, Fla., and Tampa, Fla. Last month, the company also entered the metro Atlanta market with its acquisition of Halston Riverside, and it continues to pursue acquisition opportunities there. Ashcroft Capital is also looking to enter the Charlotte, N.C., Raleigh-Durham, N.C., and Phoenix markets. 

 

The in-home renovations at Elliot Baymeadows will include the installation of quartz countertops, undermount sinks, stainless steel appliances, tile backsplashes, vinyl plank flooring, new lighting and plumbing fixtures and a refreshed color scheme. Refurbishments are also planned for the community’s clubhouse and fitness facilities, while building exteriors will be repainted. The community's amenities package will be enhanced as well by converting tennis courts to sports courts and adding package locker systems.

 

Situated at 9480 Princeton Square Boulevard S, Elliot Baymeadows is within moments of several fine dining options, a Publix Supermarket and the St. Johns Town Center open-air mall. Residents can access I-95 and nearby Routes 152 and 115 to easily travel to nearby white sand beaches, a wide array of schools and several key locales throughout the metropolitan area.

 

“We’re not shy in our ambition to stand out as one of the top living options in the market," said David Deitz, president of Birchstone. "We look forward to implementing our signature brand of people-first service at the community and are eager to connect with our newfound residents. The location with the lake views and easy commuter options speaks for itself.  Without a doubt, Elliot Baymeadows will be a leading property within this submarket of Jacksonville.”   

 

Elliot Baymeadows offers a variety of one- and two- bedroom apartment homes, ranging in size from 500 to 1,100 square feet. Apartment homes feature nine-foot ceilings, energy-efficient appliances, breakfast bars, in-home washers and dryers, large closets and private patios or balconies.

 

Common-area amenities at the pet-friendly community include a 24-hour fitness center, two swimming pools, courtyard, picnic and grilling areas, waterfront, two tennis courts, playground and pond. Residents also have access to bike storage and a package-delivery service.

Ashcroft Capital, a fully integrated multifamily investment firm, today announced its acquisition of Halston Riverside (formerly Retreat at Riverside), a garden-style apartment community in the Atlanta suburb of Lawrenceville. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community.

 

The transaction marks Ashcroft Capital’s entry into metro Atlanta. Since its inception, the company has acquired more than 10,000 units in Dallas-Fort Worth, Orlando, Fla., Tampa, Fla., and Jacksonville, Fla., and is now pursuing acquisition opportunities in Atlanta, Charlotte, N.C., Raleigh-Durham, N.C., and Phoenix. Halston Riverside is the first community purchased through Ashcroft Capital’s new $150 million Value Add Fund, which aims to acquire five to seven assets in targeted markets.

 

“Halston Riverside represents the type of excellent value-add opportunity that our fund is targeting,” said Frank Roessler, founder and chief executive officer of Ashcroft Capital. “It has a history of institutional ownership, and the property has been very well maintained. At the same time, we have identified ways to add significant value through rebranding and renovations. In addition, Lawrenceville continues to show a strong resilience to the economic effects brought upon by the pandemic.”

 

The in-unit renovations at Halston Riverside will include the installation of quartz countertops, undermount sinks, stainless steel appliances, tile backsplashes in kitchens, vinyl plank flooring and new cabinet fronts. Improvements to the community's clubhouse, dog park and tennis courts are also planned.

 

“A large part of our strategy is to identify value-add assets in high-growth markets that will support our business plan of providing superior unit renovations at cost-appropriate pricing,” Roessler said. “In Atlanta, we plan to rapidly establish a large footprint of 5,000 units or more in order to achieve economies of scale, market leverage and recruitment strength.”

 

Situated at 1000 Duluth Highway, near I-85 and Highway 316, Halston Riverside is convenient to both Atlanta and Athens, which is home to the University of Georgia and a thriving music, arts and restaurant scene. Located 30 miles northeast of downtown Atlanta, the community features 412 apartment homes and offers residents close proximity to highly regarded schools, a host of restaurants and entertainment venues and abundant outdoor recreational activities.

 

“The renovations will help an already outstanding community stand out even more against the competition," said David Deitz, president of Birchstone. "We also believe that our tech-forward, supportive culture and dedication to best-in-class customer service will play a critical role in driving performance. At Halston Riverside and throughout the Ashcroft portfolio, this will result in communities that provide exceptional experiences to our prospects and residents and, in turn, maximize revenue and NOI.”   

 

Halston Riverside offers an array of one- and two- bedroom apartment homes. Some units feature nine-foot ceilings, garden tubs, abundant closet space and ceiling fans. Select homes feature vaulted ceilings, private outside storage, washers, dryers and built-in bookshelves with computer desks for residents who work from home. Attached or detached garages also are available.

 

Community amenities include package lockers with 24/7 access, controlled gate entry, four resort-style pools with waterfalls, a playground, barbecue grills with picnic areas, state-of-the-art fitness center and a new cyber lounge.