Continental Realty Corporation Appoints Natasha Fryar as Regional Portfolio Manager in North Carolina

14 March 2023
Natasha Fryar

Continental Realty Corporation (CRC), a Baltimore-based real estate investment and management company with a portfolio value exceeding $3.3 billion, has appointed Natasha Fryar as Regional Portfolio Manager in the North Carolina region. Fryar, who brings more than 10 years of diversified residential real estate experience to CRC, was formerly Regional Portfolio Manager for Elmington Property Management in North Carolina.

In her new role, Fryar will function as a point person for issues related to the daily operations of CRC’s four multifamily communities in the greater Raleigh metropolitan area. This involves reviewing the performance of critical metrics such as closing ratios and apartment turn times pertaining to each asset, conducting on-site assessments to enhance community aesthetics, providing training and mentoring to all team members, and leading and motivating the team and all vendor groups. Fryar will work from the Raleigh area, where CRC owns and manages The Edison Lofts, St. Mary’s Square Apartments, The Village Apartments and St. Mary’s Square North Apartments.

In addition to her time at Elmington Property Management, Fryar held management-level positions with HallKeen Management, Housing Management Resources, and American Residential Investment Management. She earned her Bachelor of Science degree in Business Administration and Management from Capella University and holds the designations Accredited Residential Manager (ARM), Certified Apartment Portfolio Supervisor (CAPS) and Certified Property Manager (CPM). Fryar also sits on the board of the local Institute of Real Estate Management (IREM) chapter.

“Throughout her career, Natasha has supervised a diverse portfolio of residential assets, including student and workforce housing, and she recently assisted in the acquisition and management of several high-profile projects,” explained Amy Asuquo, CRC’s Director of Property Management, Multifamily. “This demonstrated success, combined with her tremendous inter-personal skills, overall industry knowledge and familiarity with the Raleigh market, made her the ideal candidate for this important role. Natasha’s local presence in this extremely competitive and rapidly-developing marketplace will enable her to keep a finger on the pulse of the area and conduct regular in-person inspections of all company assets.”