Tampa, Fla. - American Landmark, one of the fastest-growing multifamily owner-operators in the country, has appointed Hollie Lawing to the role of Executive Vice President of Revenue Management. She will be based out of Dallas and report to Principal & CFO Jim Miller.

As Executive Vice President of Revenue Management, Lawing will be responsible for revenue management of the firm’s portfolio including acquisitions, renovations and dispositions.

“Hollie’s experience brings a complementary perspective to American Landmark’s current trajectory and goals,” said Joe Lubeck, CEO of American Landmark. “We look forward to her contributions as we continue providing our residents with exceptional service.”

Prior to joining American Landmark, Lawing served as a manager for YieldStar Advisory Services, a division of leading real estate software provider RealPage. In this role, she oversaw a team of eight advisors; created partnership reviews for national and regional clients; led, trained and developed advisory services; and identified risks while providing revenue positive solutions.

Bringing over 17 years of commercial real estate knowledge in the multifamily sector, Lawing launched her career in leasing and rapidly moved through various community roles. Prior to her role at YieldStar Advisory, she served as district manager for a national REIT, where she reduced expenses through contract negotiations, completed renovations and conversions to stabilize communities, and achieved 7 percent revenue growth on multiple sites.

Lawing received her CAPS designation in 2014 and currently teaches real estate at the Apartment Association of Greater Dallas and Apartment Association of Tarrant County. Lawing has frequently been invited to speak at regional association conferences.