Statement from the National Multifamily Housing Council (NMHC) and the National Apartment Association (NAA) in response to President Trump’s State of the Union address:

“On behalf of the apartment industry, the 39 million Americans who call apartments home and the 12.3 million whose jobs are supported by the industry, we applaud President Trump and his administration’s focus on economic growth and job creation through infrastructure development, the ongoing federal regulatory overhaul and the recently reformed tax code.

“Last night the President made it clear that infrastructure is a top priority this year. As lawmakers develop legislation, NMHC/NAA are focused on ensuring that housing and local infrastructure that impact the cost of housing are key components of any infrastructure package. With housing demand continuing to grow, policymakers must take advantage of this moment to drive new residential investment, support community-level infrastructure and promote transit-oriented and high-density development.

“By 2030, there will be 94 million more people in the U.S. than there were in 2000. All of these people need somewhere to live and work. Last year’s tax reform package and the overhaul of the federal regulatory landscape go a long way towards protecting and enhancing the multifamily industry’s ability to serve the millions of Americans who live in apartments.


“We look forward to working with the administration and policymakers on a job-creating infrastructure package that helps the multifamily industry build the 4.6 million new units that are needed to meet surging demand.” 

Statement from the National Multifamily Housing Council (NMHC) and National Apartment Association (NAA) following the release of tax reform legislation by the House Ways and Means Committee.

“NMHC/NAA applaud the House Ways and Means Committee release of tax reform legislation. While we are continuing to review the legislative language, the tax reform package, as currently written, looks to encourage economic growth and job creation while protecting the multifamily industry’s ability to serve the 39 million Americans who call apartments home and the 12.3 million jobs supported by the multifamily sector and its residents. Critically, the Tax Cuts and Jobs Act would preserve interest deductibility, like-kind exchanges and other provisions important to the apartment industry.

“There is a long process ahead before tax reform becomes law. As the debate continues, we will continue to work with lawmakers to highlight the importance of the multifamily industry and emphasize how tax reform is critical to developing the 4.6 million more apartments that the country will need by 2030. As tax reform legislation is considered in both houses of Congress, it is critical that any final bill should:

  • Protect flow-through entities;
  • Retain the deduction for business interest;
  • Maintain like-kind exchanges;
  • Ensure depreciation rules avoid harming real estate;
  • Preserve capital gains treatment of carried interest; and,
  • Protect the Low-Income Housing Tax Credit (LIHTC).” 


More information about apartments and tax reform is available at

A report by Hoyt Advisory Services, Dinn Focused Marketing, Inc. and Whitegate Real Estate Advisors, LLC prepared for the National Multifamily Housing Council and the National Apartment Association was released.  You can download the entire report here.  Below is the executive summary:

The housing bubble fallout of 2007-2010 resulted in a paradigm shift in the U.S. among many households. Disillusioned by the bursting of the house price bubble that destroyed equity, many former home owners continue to rent today. Younger households, seeking more mobility and often saddled with student loans, postpone home ownership or choose to have the flexibility of renting. Demographic shifts also affect home ownership and the result has been a declining home ownership rate and corresponding increase in the percentage of households that rent. Some of this shift came about in the same housing units, as owned units became part of the rental inventory and today some one-third of all rental units are single-family units.

Tighter underwriting standards by lenders have resulted in a tighter supply of both multifamily and single-family housing with prices and rents exceeding the growth in income for the past decade. Housing affordability, especially on coastal markets, remains low.

Housing supply is adequate in most markets but there are many exceptions especially along the Northeast and Western U.S. coasts at certain price segments. Affordable market-based housing is only achievable with greater density and smaller sized units, yet land-use policies and political approval processes have moved in the opposite direction adding greater regulation and restrictions. The internet and social media have facilitated quick mobilization for groups that feel threatened by new housing developments that will add traffic and parking congestion in their neighborhood.

Demographic shifts, student debts and tighter underwriting continue to suggest substantial rental demand in the future. Among the major drivers of metro and state level household growth are in-migration policies and trends. As a whole, the U.S. depends on immigration to fuel the labor market. Any declines in immigration rates will severely curtail both the growth of the U.S. economy and future housing demand. In recent years, several metropolitan areas would have had zero or negative population growth were it not for international in-migration. Their natural population increases have been more than offset by domestic out migration and yet international migration has significantly supplemented the population. These metros include1 Chicago, Detroit, Milwaukee, Philadelphia, St. Louis and New York.

Among the metro markets studied, migration rates are a key telltale sign of the local economy’s direction. Those metros with strong economies also have significant population growth rates often derived from in-migration from both domestic and international sources. Examples include Houston, Charlotte, Austin and Tampa-St. Petersburg. Markets such as Washington D.C. and San Diego have strong international in-migration but experience domestic out-migration.

Uncertain in our housing outlook is the longevity of the current rental stock. This study assumes a base rate of economic obsolescence of 0.5% or 720,000 units per year on average through 2030. If the economic life of a housing unit is reduced to 100 years (1.0% per year), on average, then we need 1.4 million housing units per year just to replace the lost housing units. The type of housing needed in the future is also shifting towards units that accommodate older households.

Given the maturity of the current economic cycle, the forecast assumes that the U.S. economy could go through two recessions by the end of the forecast period in 2030. Even under this scenario, all 50 states and the 50 metropolitan markets in this study will need new multifamily housing going forward to meet a growing population base. The Southern states driven by economic growth, low costs and diversified demographic growth continue to lead demand forecasts with metropolitan markets in Texas and Florida ranked in 5 of the top 6 places. Phoenix, Atlanta, Raleigh and Las Vegas also rank in the top 10. Slower growth markets are more likely to experience new demand growth in specific neighborhoods. Developers and investors should evaluate these markets carefully for new growth as well as revitalization of existing neighborhoods. These markets are frequently located in the Midwest and Old South and include markets such as Cleveland, Milwaukee, Birmingham, Pittsburgh and New Orleans.

Growth drivers also vary greatly by metro market and will shape the format of new construction going forward. A few markets will continue to attract new renters of all ages, while many will experience an increasing proportion of demand from 35+ aged cohorts. The 65+ aged cohort will account for a large part of demand in some low growth markets, particularly those experiencing net out-migration trends. Income and ethnicity trends also vary significantly by market.

While some markets embrace growth, others are restricted either geographically and / or by policy. Supply-restricted markets tend to have higher rental costs and lower affordability. Markets with both high rental and high for-sale housing costs risk losing population bases to lower cost areas. The middle class, including necessary professions for a healthy economy such as teachers, police and fire-fighters, cannot afford average rents in these markets. States with healthy balance sheets and educated workforces continue to be primed to attract individuals and firms from these markets.

Several ‘known unkowns’ could occur going forward that would significantly change the forecast. At the national level, 75% of the variance in the U.S. home ownership rate since 1971 can be explained by policy changes such as those that impact capital and banking markets. It is unknown whether policy changes will be put into effect which could impact the applicability of the mortgage tax deductions, particularly for middle income families. Changes in these policies can affect the ‘own vs. rent’ decision and thus the amount of demand for multifamily properties going forward2 .

The second large ‘known unkown’ at the national level at the time of writing this report is the impact of policy changes on immigration rates. As the U.S. population ages, growth is slowing and becoming increasingly dependent on immigrants who have a higher tendency to rent. As a base case, population growth is expected to slow from 0.9% per year on average from 2000 to 2010 to 0.7% on average from 2016 through 2030. Under this scenario, immigration begins to outpace natural growth (births minus deaths) by 2023. Without immigration, population growth is expected to slow to 0.4% per year through 2030, less than half the pace of the past decade.


At the local level, some markets could surprise on the upside. For example, large tech campuses continue to expand in Seattle. A growing hub of large tech firms could attract more than expected small tech firms as well as individuals looking to escape the high costs of Silicon Valley. Detroit is at the other end of the growth spectrum but has been increasingly attracting a few investors who are aggregating large tracts of land.

Protect the Lease

The National Apartment Association announced a national grassroots campaign to advocate for a tax policy that promotes economic growth, job creation, and investment in neighborhoods and communities.  “When Congress last overhauled the tax code in 1986 it had a negative ripple effect across our industry,” noted NAA President & CEO Robert Pinnegar, CAE. “We learned from that experience, and we want to make sure any changes to the tax code enable investment, minimize risk, encourage entrepreneurship, protect and create jobs and foster the development of affordable, livable communities. It should not unfairly burden apartment housing owners, operators and developers who pay taxes when they build, operate, sell or transfer communities.”

To learn more about the campaign, visit

As we get closer to the National Apartment Association Education Conference and Expo, Kate Good joined the NAA team to share "Fast Fixes for Slow Markets".  Register for the conference here: 

The National Apartment Association (NAA) is pleased to announce the release of its new survey, “Adding Value in the Age of Amenities Wars,” which reveals the most recent trends in amenity offerings as well as identifies those with the highest rate of return in apartment communities. Amenities often are the distinguishing factor as communities compete for residents.

“Our research shows that community spaces and modern conveniences drive the demand for amenities,” NAA President & CEO Robert Pinnegar, CAE, said. “We’ve done the research and found which amenities increase the appeal of apartment communities through simple-to-implement offerings that require little up-front investment.”

Bringing people together made up half of the community-level top 10 list while appliances, high-end finishes and upgrades composed a large portion of the unit-specific list. Fitness centers and business centers are a must-have for most communities, topping the list of amenities that owners have either added entirely or upgraded during the past several years. Residents also seek common areas and clubhouses for socializing. Pet-friendly communities are a draw, as are those with landscaped common areas, pools, outdoor kitchens, playgrounds and package-holding areas. Pet-friendly amenities and fitness centers are the largest community revenue influencers.

An in-unit washer and dryer topped the list of unit-specific amenities and was just about equal with energy-efficient and high-end appliances in terms of contributing to rent increases. But with costs of a washer and dryer averaging almost 60 percent less than energy-efficient appliances, they’re an obvious choice for an owner to add value. Other unit-specific amenities included lighting, plumbing and electrical upgrades, ceiling fans, cable TV and garbage disposals.

NAA partnered with Enodo Score to determine the amenities that deliver the highest rent premiums in 11 major cities across the country. This insight provides an objective way for investors to quantify the return of various value adds before installing them.

For more information, or to download The Value Add of Amenities, visit

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