Trez Forman Capital Group has hired veteran banker and real estate lender Russ Holland as a Managing Director. He will be opening an Atlanta office and be responsible for creating new business relationships for the private commercial real estate lending firm headquartered in Palm Beach, Fla.
“I have known Russ Holland for many years; he and I did business when he was a banker,” said Brett Forman, president/CEO of Trez Forman. “I am impressed with his candor, transparency and creativity which are attributes not just important, but critical to our company. Combining that, with his deep roots in the Atlanta market and industry, will make him successful in establishing Trez Forman in Atlanta and beyond.”
“I am excited to be a part of the Trez Forman team as we solidify our commitment to the Atlanta market, expanding our shared commitment to integrity, creativity and reliability,” said Holland. ”I look forward to introducing the firm to serve the needs of borrowers and brokers with the highest level of respect and transparency.”
Holland has held senior level executive positions at numerous banks in the Southeast U.S. and New York over the past three decades, leading the origination of more than $6 billion in commercial loan transactions.
Immediately prior to joining Trez Forman, Holland served as Chief Credit Officer at Fieldpoint Private in New York where he was responsible for the consumer and commercial credit functions of an ultra-high net worth bank serving the Northeast U.S. and Florida.
As Chief Lending Officer at Union Bank in Florida, Holland led a strategy to grow the loan portfolio by more than 50 percent annually. When he was Chief Banking Officer and Chief Lending Officer at Seacoast Bank, he played a key role in re-capitalizing the bank during the financial crisis and created a plan that generated more than $350 million in new commercial relationships, supporting the institution’s return to profitability.
In Atlanta, Holland led the commercial real estate finance team at Bank of America and later served as Chief Credit Officer of SouthCrest Bank, where he developed the bank’s credit processes, positioning the bank for growth in the metro-Atlanta market.
In addition to his banking experience, Holland also served as Chief Financial Officer of a Miami-based REIT in Miami.
He began his career with KPMG in New York after graduating from Wake Forest University with a degree in accounting.
Founded in 2016, Trez Forman Capital is a Florida-based commercial bridge lender for development and construction, senior stretch first mortgages and special situations nationwide. It provides developers and property owners with quick approvals on flexible short to mid-term financing from $5M to $75M. The company also offers private and institutional investors equity investment opportunities in a variety of funds and assets. Trez Forman is a joint venture between Brett Forman’s mortgage lending firm, Forman Capital, and Trez Capital Group, one of Canada’s largest private commercial mortgage lenders. For more information, visit www.trezforman.com.
