LMC, a leader in apartment development and operations, today announced the start of preleasing at The Morris, a luxury mixed-use apartment community located along Music Row at the site of country-music icon Dale Morris’ former office.
The LMC development, featuring 344 apartment homes and 6,000 square feet of ground-floor retail space, maintains the same address as Morris’ former office – 818 19th Avenue South – situated just southwest of downtown. Morris, a key figure in the country music industry for more than 40 years, has managed high-profile artists such as Alabama, Kenny Chesney, Jake Owen, Martina McBride and Old Dominion. First move-ins are anticipated for late summer.
“It’s an honor that LMC named an apartment community after me, particularly one that so perfectly reflects the beauty and artistry of an industry I dedicated my life to,” Morris said. “Music Row obviously has special meaning for me, and it’s humbling to know that my name will continue to be attached to the location for the foreseeable future.”
As an ode to Morris and the rich music history of Nashville, the community’s most distinctive features are a professional recording studio and rooftop performance stage. Additional community amenities include a rooftop club with pool, fitness center, clubroom and skyline views of Music City, a seventh-floor outdoor terrace with grill stations, a pet spa and bike parking and repair station.
Situated in the Midtown submarket, The Morris benefits from a well-placed location within walking distance of downtown, Vanderbilt University and The Gulch. The latter is an urban development on the edge of the Central Business District and home to various restaurant, retail and entertainment options. The Gulch is also home to numerous live music performances.
Nearby attractions include the Tennessee Performing Arts Center, The Pantheon, Bicentennial Capitol Mall State Park, Bridgestone Arena and Nissan Stadium, home of the NFL’s Tennessee Titans. The community is also within a short distance of many of the city’s key thoroughfares, including Interstates 65, 40 and 24.
Morris’ management efforts have led to 16 Entertainer of the Year awards collaborating with Barbara Hardin on Alabama and Clint Higham with Kenny Chesney. The owner of highly regarded event production company Morris Sound and Light, Morris has also teamed with Marc Oswald to help steer the careers of Big & Rich, Hank Williams Jr., Gretchen Wilson and many others.
“It’s not often that you have the opportunity to truly honor a local icon with an apartment community, and we cannot think of many who are more respected in Nashville than Dale,” said Chris Cassidy, divisional president of the Southeast Region for LMC. “We believe this community will make him proud and be a stellar addition to Music Row and the City of Nashville.”
The Morris consists of studio, 1- and 2-bedroom homes and is pet friendly. Apartment interiors contain condo-level finishes, including quartz countertops, stainless steel appliances, in-home washers and dryers, ceiling fans and luxury wood-like flooring. Visit the community site at livemorris.com.
